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In 1985, under growing market pressure from , decided to replace the world's premier fizzy pop with a sweeter version of its treacly treat. That drink, which almost immediately became known as "New Coke", was launched to considerable fanfare in April.

But three months later, after a massive consumer campaign, the vote was in: you can't beat the real thing.

So New Coke was phased out, old Coke came back and the entire episode passed into as a cautionary tale about messing with a winning formula.

It is a story somebody should have told the (Wada) before it updated its code this year, because the message from the high street is clear: "new code" is horrible, we want "".

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There's a lot of talk at the moment about rock bottoms. I don't mean the in leather or anything by type of rock bottom - I mean the "is this rock bottom for house prices/consumer confidence/'s season?" variety.

I think it would be safer to assume the answer is no to all of the above, particularly the latter, no matter how much we want the answer to be otherwise, particularly the latter.

But there is a group of Brits that can stop worrying about how bad it is going to get and start thinking about how it will be better tomorrow and the day after.

Because last Thursday's with only a third to a quarter of what they hoped to spend pre-was rock bottom. The uncertainty is over. Now they must get on with the job or go home, literally for many of them.

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