Medal hopes in credit thanks to team effort
You can usually tell something is a good idea when lots of people tap you on the shoulder to point out that it was their idea first.
It was a bit like that in Stratford on Tuesday when yours truly, a healthy smattering of fellow hacks, assorted top brass and 47 Olympic and Paralympic hopefuls assembled to mark , a joint venture to raise funds for Team GB's London war chest.
That £304m chest, you may recall, was about £50m light after government attempts to raise money from the private sector - the "third stream" - raised precisely zilch. Not only was this a bit embarrassing, it also left lots of London 2012 dreams in limbo.
, all initially told to ramp up their efforts in preparation for London, saw their budgets slashed: training plans were shelved, support staff let go and athletes, desperate to continue, were forced to take out extra loans.