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2 and 3: Entertainment and Youth

  • Paul Mason
  • 25 Apr 06, 10:40 AM

Entertainment: bigger, fewer dramas. More emotion. More brave commissioning. "Critical role of talent" is emphasised.
Youth: 12-16 age group to get a new teen brand. Diversity to be taken more seriously. Core TV programming to be pushed towards the youth audience (without of course losing the grandads).

Comments  Post your comment

  • 1.
  • At 10:35 AM on 26 Apr 2006,
  • Rebecca wrote:

How depressing. Am so bored of teenagers and don't understand why they have to be the main motivator for the media.

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