大象传媒

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Talk about Newsnight

Paul Mason's Idle Scrawl

...a marketing bloke takes the stage

  • Paul Mason
  • 25 Apr 06, 10:07 AM

"A rapid move to digital" - most organisations have a revenue challenge, but the 大象传媒 faces a relevance challenge. Big social changes across the UK. 1/10 from ethnic backgrounds. Only 21% of homes are from traditional families. Some figures:
1/3 of people feel that the 大象传媒 does not make programmes for them.
60% of 16-24 don't watch 3 hours of TV a week.
1/4 of 16-24 DO NOT WATCH ANY 大象传媒 CONTENT!

Comments  Post your comment

  • 1.
  • At 07:06 AM on 03 May 2006,
  • Bill wrote:

Some of us "older folks" like the 大象传媒 TV broadcasts and watch them frequently! I think that you will lose a lot of us "watchers" and "purchasers" if you decide to focus on the younger folks that don't watch or buy!

A moment of contemplation may save years of misery and lost revenue!

  • 2.
  • At 03:32 AM on 21 Oct 2007,
  • Niwdio wrote:

This post is closed to new comments.

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