大象传媒

Interesting to ponder the relative number of comments for this issue vs., say, JP's tie. Ho hum.

Anyway, I have just watched the piece and see it as a worthy start point to what will doubtless become a fairly healthy debate about what the individual gets exhorted to do, can do, and does. Plus those who would take it upon themselves to 'help'.

This is TV. So you get powerful imagery and snappy sound bites. I was therefore unsurprised to see scenes of heavy industry and belching smokestacks, with the VO saying something like : 'it's about stopping them doing this... '. Ok, fine, but that ore being smelted goes towards a lot of iPods, CDS and custom 737s. I wonder how many will ponder the irony, or consequences of what they campaign against, as they party away. Or care.

But to offset this we get... planting trees. A bit unfair to select just this Joss Stone quote as I am sure there are... were others, and a bit more considered than hers. Sadly, while there are still some viable offsetting options of this nature, in this member of the public's mind the principle of whacking a fir in the firmament to 'deal' with the last gig, without really worrying what happens thereafter, has been rather discredited thanks to some, rather high-profile, 'offsetbacks'.

For what it's worth, if we are going to think forest, I'd advocate considering this from Newsnight's very own archives a few weeks ago:

Though over in a flash, and a perhaps a tad over simplistic, the preamble about the 'Chinese' question was still telling. Seems it's for the US to start, and they'll wait, despite their own strategy predictions. Understandable in most ways, but a bit akin to the scene in Blazing Saddles where the black sheriff holds a gun to his own head, only this time the rest of the world's 'heads' attached in line: 'Cut emissions first, or we ALL get it'. Hmmn. 'Rein in your economy (and hence military spending), to allow us to catch up, and we promise we'll stop making dolls, and tanks, as soon as we have the same number of SUVs and a/cs'. Is that gonna happen?

I also don't recall too much by way of the vox pop responders' thoughts on the concert, as such.

Anyway, interesting to see two such well versed (and one presumes, paid) members of the green elite 'industry' in such polite debate. I'd have preferred a few from more challenging viewpoints across the table, with the interviewer being allowed to be more balanced in her critiques, which of necessity seemed to be too much in that role, with the authority her chairperson position confers.

I have to agree totally with the chap from Global Cool, though: the danger is in this being packaged, and hence viewed, as a one-off event. A bit like Ethical Man, where I was very disappointed to see all the year long 'good' in information and awareness rather undercut by it all... stopping. I felt the message left was unfortunate, with an impression that this is something one dabbles in, does a bit of, and then gets back to the real world of rampant consumerism, travel and anything else money can buy in pursuit of the next 'hit', fad or rating.

As stated, these are now ambassadors of, what? Doing 'what I say but not, necessarily, do?' It was accepted that they ''have" to fly around. So, I guess, does Air 'Well, it's not really practical for ME not to' Blair, plus of course all the carbon traders from the City, and ecojournos on book promos, and... er... who is left?

While not simple at all, we can surely accept that most of the problems from CO2 emissions can be pretty much laid at the door of the affluent consuming like stink. And you don't get much more affluent than rock stars. So it's hard to imagine them having all this wonga and not being a teensie bit tempted to blow it all on a few indulgences. And I reckon when they do, a tabloid will be ready and waiting. And while they may have offset their last hat-collection flight by buying half of Africa a solar cooker to prevent the inefficient burning of wood, Mondeo Man (and maybe even Pious Person in a green broadsheet) will be sitting in his tent in a monsoon in the Mendips, reading his Daily Mirror about Huffy Diddly on the beach in the Caribbean on a jet ski. And that may not play so well to the cause.

If they believe in what they are doing, and that it is their celebrity and not so much the music that really matters, if going to walk around the country with a big banner is not going to happen, I'd like to simply ask...why?

And, to be fair to them, has anyone asked? Seems a heck on an idea. Relevant too. As noted, we get an 'awareness' concert pretty much each week now.

Hence Saint Bob's rather colourful views on the actual need for more 'awareness' beyond boosting CD sales resonates, but for perhaps not the right reasons. We have the message. But what of the messengers? Joss and her popping a sapling in? For one night? It has the same effect on me as newspaper supplements on green travel offsetting that issue to show they are on board, yet still sending a correspondent the next week to cover a fur and Ferrari catwalk show in Antarctica to promote a 'see the polar bears before they're gone' competition. Pop your green token in the slot here.

I will be mostly in the garden today, as it is shaping up as a nice one. But I will be dipping in to the show when I can, if I can. I wish it... them... well, but really hope that the tangibles that are inspired from it are as positive as intended, and go a lot further than all I have heard about, which so far seems to be a pledge. I made one a while ago, and got a low energy bulb, which was nice. And useful.