Crucial insights into who you are
On this week鈥檚 Over To You we pursue an issue triggered by your irate comments on programme trails being played too often and too early.
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Last week the man responsible for trails on the World Service, Murray Holgate, defended the current policy by suggesting those who were most vulnerable to the repetition of trails are those listening live to the station online - and those listeners, he believes are a small minority.
But this week, Catherine Shaer, from Maine in the USA, wanted to know how he could be so confident about that assertion? Well the man who should know the answer to that is Jeremy Nye, Head of Audience Insights for the World Service.听
And what's certainly clear is that garnering statistics about audience figures 鈥 information, by the way, that heavily influences big decisions about what the World Service broadcasts and to whom - is as much an art as a science.
He has some interesting observations to make about changing listening patterns 鈥 in particular the shift towards listening via mobile phones, which he things may trigger an increase in the size of the total audience. Let us know what you think when you鈥檝e heard my interview with Jeremy.
Dismay in Delhi
Also on the programme, the media has had a field day with the preparations for the Commonwealth Games in Delhi next week, and leading the charge have been Indian newspapers, radio and television apparently.
Tinku Ray, the World Service news editor in India, gives us an inside briefing.
Plus, we hear from the man who keeps the World Service on air for 25 million listeners in West Africa and South America by tending to the crucial transmitter on Ascension Island, slap bang in the middle of the Atlantic Ocean.
Apparently social life on this remote piece of land is rather good ....but perhaps more importantly for the survival of the planet, the transmitters on Ascension Island are now being partly powered by energy from wind turbines, reducing the 大象传媒鈥檚 carbon footprint.
So please tune in to Over To You, give the programme a listen and then throw any comments or complaints about our beloved World Service our way ...the programme wouldn't be the same without you.
Rajan Datar is the Presenter, Over To You
Over To You is your chance to have your say about the 大象传媒 World Service and its programmes. It airs at 00:40, 03:40 and 12:40 every Sunday (GMT).
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