Bond. James Bond.
We had quite a heated discussion yesterday - several discussions in fact - about covering the James Bond launch. Was it editorially justified? Would we do it for any other movie? What should be IN the coverage? At every meeting views were canvassed, and there was no agreement...but lots of passion.
In the end, we of course mentioned the film name and gave it three minutes of airtime, but the coverage was not uncritical. What did you think?