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One of the many pleasurable tasks I have to undertake is to promote the ´óÏó´«Ã½ Red Button service, and sometimes this means talking to journalists based overseas.

It is always a challenge to ensure that they understand the breadth of coverage and number of viewers using the service seeing as often there is no comparable service in their own country.

One such interview was with Tracy Swedlow of . Tracy has covered interactive TV for many years and her newsletter is read by people working in the industry, across the world.

You can find the , or listen to it using the embedded player below. There's also a for download.

John Denton is Managing Editor, ´óÏó´«Ã½ Red Button

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