No end-of-year reviews here: we spend our time looking forward. No predictions, either. I've been caught out by those before.
Instead, here are seven things that will happen in 2010 - barring acts of God - and will contribute to the Olympic story. How they turn out will have a big effect on 2012.
And, as I'm fond of saying, the clock is ticking ever faster: when London was awarded the Olympiad, there were seven Christmases to the Games. After this one, there'll be just two.
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This week's travels were to , a city I really like, for the final stop of the ´óÏó´«Ã½ Olympic roadshow before Christmas.
The usual mix: a session with the staff from ´óÏó´«Ã½ North East, an interview on Radio Newcastle - and then a meeting with local opinion-formers from councils, arts organisations and newspapers.
Central to the discussion: how we make the whole of the United Kingdom feel part of the experience, which is a touch easier in Newcastle given it has an Olympic venue at .
But in all our discussions, and as we've touched on before in this blog, we also recognise the central, unavoidable fact: the Olympic host city is London.
The Games are awarded to a city not a country. So London is at the heart of 2012, and the theory is it's better for everyone if we can spread the experience and celebrate the diversity of the UK as well as the uniqueness of its capital.
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The road to starts with some audience research and some anecdotal evidence.
The research is from the . It showed that 74% of the British public followed the Olympics on television, while 31% accessed our online services; 15% used radio; and only 2% made use of mobile. Don't worry that it adds up to more than 100%: obviously it's possible both to watch TV and use online to follow the Games. But we did investigate that 2% figure, which showed a lower-than-expected reliance on mobile devices despite their huge growth in recent years.
It turns out that not only was mobile not really in the picture, but it also delivered a relatively poor experience for the people who did use it. We ask people to score our services with marks out of 10, and TV, radio and online all score eight or more - whereas mobile limped in with a mere five. If this were Strictly Come Dancing, mobile would be facing elimination.
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I'm Roger Mosey, the ´óÏó´«Ã½'s director of London 2012. That means I'm overseeing all the ´óÏó´«Ã½'s 2012 preparations including not just sport but the Cultural Olympiad, our Olympic news and information services and everything that will bring the story of the London Games to audiences at home and abroad. I want to share here what we're planning - and debate some of the big issues. You can also follow me on .
