This is just a quick alert to a couple of things you might be interested in elsewhere in the growing world of ´óÏó´«Ã½ 2012.
First, I've mentioned before that we're hoping to experiment in 2012 with Super Hi Vision - which is a big new improved version of High Definition. It's still at a very early stage so at most during the London Games it will be confined to a small number of test screens; and it could be a decade before anything like this will be in your home. But having seen what's been achieved so far in partnership between and the ´óÏó´«Ã½'s research and development teams - I'm sure it's something people will love.
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There's a common response when we talk about audience research: "nobody asked me!" But I thought it would be useful to give some headlines about what we're doing to try to find out what people want in 2012, and also give everyone on this blog a chance to comment on some of the early findings.
Our researchers have been ahead of London 2012, travelling all over the UK to talk to people individually and in small groups about their expectations for the big year - and how they want the ´óÏó´«Ã½ to cover it. Another key question we asked was what events people believe fit within the 2012 story.
The main thing audience research reminds you about is that this is a vigorous, diverse nation with a multitude of different interests and attitudes. Your view of is shaped by where you live, your age, your gender, your ethnicity and very basic things like whether you love sport or whether you intend to lock yourself in a cupboard for the 17 days of the Games.
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Hundreds of thousands of individual decisions are being made now about whether to apply to be an . But underpinning them is that huge question for the United Kingdom and its capital: how do we want to present ourselves to the world in two years' time?
From my own experience, volunteers really do matter to the atmosphere of the Games. was, as Canada always is, populated by the cheery and the willing. The memory from a different trip of an elderly woman whooping it up in a cowboy hat as a Calgary Welcome will never fade.
And the potentially monolithic experience was humanised by the Chinese volunteers who must have spent weeks at Smiling School - to the extent that after a few days there I really wanted someone to scowl or snap at me as a reminder of home.
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There's been a flurry again recently about how - and whether it's making us better informed or actually more stupid. Whatever your conclusion on that debate, there's zero doubt about one thing: the way we consume media is changing. The old certainties have gone.
I know myself that being able to watch the ´óÏó´«Ã½ iPlayer on my main television at home has meant I now watch a lot more TV on-demand than I do live; and it's . We can also see the massive growth in video consumption on this website: from , people now expect to be able to consume . And it's because of the changing behaviour of our audiences in the UK that we set out our ambitions for London 2012 - that you'll be able to watch and listen whenever and wherever you want to.
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I'm Roger Mosey, the ´óÏó´«Ã½'s director of London 2012. That means I'm overseeing all the ´óÏó´«Ã½'s 2012 preparations including not just sport but the Cultural Olympiad, our Olympic news and information services and everything that will bring the story of the London Games to audiences at home and abroad. I want to share here what we're planning - and debate some of the big issues. You can also follow me on .
