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Media Brief

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Torin Douglas Torin Douglas | 13:23 UK time, Tuesday, 13 July 2010

I'm the ´óÏó´«Ã½'s media correspondent and this is my brief selection of what's going on. Some content may need a subscription.

More than 20 million people watched the World Cup final at its peak, 18 million on the ´óÏó´«Ã½, according to unofficial overnight figures. The game averaged 15.1 million viewers on ´óÏó´«Ã½1 and 3.3 million on ITV1, report the and .

[subscription required] ITV's World Cup ITV Live website attracted more than 2 million unique users during the tournament. 800,000 downloaded its ad-funded iPhone app.

the about-turn on ´óÏó´«Ã½ 6 Music but fears that Tim Davie, ´óÏó´«Ã½ Director of Audio and Music, is going to ruin Radio 7:

"Oh no! He's about to do away with the very best thing to come out of the ´óÏó´«Ã½'s digital venture. ´óÏó´«Ã½ Radio 7 has an identity all its own.... 4Xtra sounds as if it will offer yet another chance to hear A History of the World in 100 Objects."


Penthouse is bidding for Playboy. [subscription required] that while media brands such as Walt Disney have managed to update themselves for new times:
"Playboy - with its bunny girls and associations of the swinging sixties - is now archaic."

Katherine Jenkins and Sir Michael Gambon are to star in the Doctor Who Christmas special, and the .

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