Media Brief
I'm the ´óÏó´«Ã½'s media correspondent and this is my brief selection of what's going on.
ITV, Channel 4 and Channel 5 will be able to interrupt films with up to 12 minutes of adverts every hour, under new rules published by Ofcom. The increase comes into play on Monday and is being introduced for a year-long trial period. It could be made permanent if audiences do not object .
the Local Television Network, headed by Greg Dyke, is to bid for the new national TV network planned by Culture Secretary Jeremy Hunt to support local news services. Dyke's group, which is yet to be incorporated, agreed at a meeting on Monday to put in a formal expression of interest in running the channel. Hunt is asking for submissions by Tuesday 1 March.
Sir Michael Lyons, the outgoing chairman of the ´óÏó´«Ã½ Trust, has laid out the corporation's new global strategy, and warned ´óÏó´«Ã½ Worldwide that commercial activity must not "jeopardise the good reputation of the ´óÏó´«Ã½". Speaking in Stockholm, Lyons stressed that Worldwide's commercial strategy and acquisitions must always protect the ´óÏó´«Ã½'s reputation and standing, .
that ITV political editor, Tom Bradby, has questioned why ´óÏó´«Ã½ presenter Andrew Marr is reportedly being paid around £600,000. Via Twitter, Bradby wrote: "I like him a lot, think he works hard and is very smart, but £600,000? Seems a lot. No one in ITV News is paid anything like this, so where is the market for all these ´óÏó´«Ã½ figures being paid such vast sums?"
Several historic properties and museums enjoyed a rise in visitor numbers in 2010 as a result of film or broadcast projects, . Tim Burton's Alice in Wonderland helped Antony House in Cornwall to increase numbers from 25,000 to 100,000. The British Museum. which topped the list with 5.8 million visitors, enjoyed a 5% increase. It was heard in Radio 4's A History of the World in 100 Objects.
As Paul Reynolds steps down as world affairs correspondent for the ´óÏó´«Ã½ News website, he reflects on the shock he experienced when he left the "mainstream" ´óÏó´«Ã½ to join the then "orphan child" of News Online. "I found that I was in direct contact with the public. Horror... For several decades, I had been broadcasting from a studio or on location at home and abroad, but always insulated from the listeners...I suddenly felt like a government minister at parliamentary question time."
A cartoon in The Times sums up the papers' general view about what is happening in Libya. A row of dominos is collapsing on top of Colonel Gaddafi, who holds, in one hand, a machine gun and, in the other, an umbrella. ´óÏó´«Ã½ newspapers review links to the front pages.
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