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Our FA Cup final coverage

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Paul Armstrong | 17:47 UK time, Monday, 21 May 2007

"They think it's all over鈥︹

Wembley鈥檚 seven-year itch has finally ended. Like a bunch of frazzled sixth-formers at the end of their A-levels, the 大象传媒's football team has emerged blinking into the light, hoping the revision paid off and the examiners made some sense of our answers!

As I said in my blog last week, Saturday's broadcast was always going to be unlike any we've ever done before. Not only were we covering a showpiece football match, but also a host of ceremonials as a chapter of social - as well as sporting - history unfolded. In technical terms - and this has nothing to do with me, so it's not self-congratulatory - the occasion was a triumph for our colleagues in , and for our match director and executive producer and their teams.

To produce a flawless broadcast from umpteen different locations in, around and above a from which we'd never previously broadcast, was remarkable. , and the rather unsatisfactory Cardiff-like shadow across the pitch when the sun was out, can in no way be blamed on our Resources team.

Nor can the editorial content of the programme - that's squarely down to me and the rest of the production team. And while you can categorically say that things went well technically, the beauty, or otherwise, of a programme's content is strictly in the eye of the beholder. No two people would agree entirely on the detailed content of the running order on a day like that. One person's engaging interview, thrilling music montage or loving is another's hot air, thumping racket or scratchy black-and-white drivel. All we can try to do is maintain some kind of balance, as well as reacting to what's happening in and around the arena.

Man Utd and Chelsea fans admire the statue of Bobby Moore outside the new Wembley

Balance at the average football match is mostly a case of being fair to both teams. We tried to do that by having , a Cup winner with both teams, in the studio, with Peter Schmeichel and Marcel Desailly representing either club pitchside. We balanced an in-depth interview with Ronaldo with a shorter one with Frank Lampard and a pre-match tunnel interview with .

We ran two montages - one on Didier Drogba and one on Ryan Giggs - after two o'clock, and Gabby Logan interviewed Norman Whiteside and Dennis Wise in the VIP area. We even managed to run two sequences each with fans of either team outside the stadium. You may not have liked all of the above, but it was pretty balanced!

However, this was no ordinary Cup Final, so we tried to achieve another balance - between the day's game and the history and future of Wembley. We showed the two parades - Wembley legends and Cup Final greats - live and ran several nostalgia features. In particular, I was very pleased that we were able to feature a remarkable first-hand account from Dennis Higham, a 93 year-old witness to , with accompanying archive footage.

It was difficult to gauge the new stadium from our subterranean broadcast area under the stadium, but it certainly looks wonderful. showed off some impressive features, while not ducking the question of why it cost so much and ended up so far behind schedule.

Chelsea's John Terry becomes the first captain to raise the FA Cup at the new Wembley

So to the game, which we all know is the primary reason people tune in, no how matter how much care and attention we devote to the build-up. Well, unlike last year, it wasn't a classic. In the first-half, in particular, it was a case of two outstanding teams, tired after a long season and full of respect for one another, playing a chess-like game. Just as we're not going to say England are playing wonderfully when they're clearly not, our commentators and the half-time panel rightly expressed their disappointment with the caginess on show.

That said, it got better and was never as bad as, say, the equally-hyped "Dream Final" of 1996. Just as one great Eric Cantona moment will be remembered from that game, so the . Personally, I felt it was better it finished that way than with another penalty shoot-out, though I'm sure United fans will disagree. I'm an unashamed lover of the FA Cup and its history, and in many ways it was fitting that the two most successful domestic sides of the moment opened the new stadium.

However, I'd love to see someone unlikely win the Cup in the near future. When I was growing up, . No-one new has lifted the trophy since Coventry in 1987 and Wimbledon in 1988. were the last winners from outside of the Premiership's big four, the same year that Blackburn became the only team outside of the United/Arsenal/Chelsea triumvirate to lift the Premiership.

Even the League Cup is going the same way. My team (four finals ago) may well be the last new name on that trophy for the foreseeable future, now that the big guns are all giving it their full attention. Maybe, with the wealth and incredible reserves of the top four, it's just not possible for anyone else to break through any more, but the romantic in me hopes to be proved wrong. Live on the 大象传媒 in May 2008!

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