大象传媒

From a lecture to Lincoln University, 3 December 2008:

I want to be optimistic. That may seem like an odd thing to say in the middle of , and with daily reminders about the complexity - and - of modern life. But I want to make a case for hope around the biggest event in the UK in generations: the . And I also want to outline the case for sport as a vital part of the existence of every citizen, and for the 大象传媒's role in supporting that.

Now, I think it's important to say at the outset that I'm not departing from the tradition of 大象传媒 impartiality. The 大象传媒 will report freely and fairly on the London Games and we'll represent every strand of British opinion. It wasn't easy for the London bid at the time, but we did broadcast while London was in fierce competition to win the Olympiad. We'll continue to report on .