Yallo!
What鈥檚 this? A blog? About South By Southwest? From The 大象传媒?
Well yes, but if you鈥檙e still a little confused here鈥檚 some quick explanation:
If you鈥檙e a little unsure as to what is, you can find out more ,
If the word 鈥榖log鈥 looks like I鈥檝e misspelt something then have a look , and if you don鈥檛 know what the 大象传媒 is, well we鈥檙e famous for things like this, and this.
So why SXSW? Well it鈥檚 March, in the UK, and outside it will probably be grey and and windy and for at least 30 of March鈥檚 31 days. At the same time in , any lucky music fan that makes it will get the chance to fight it out with hundreds of A&R men, scenesters and music journos to catch the first glimpse of what will soon become your new favourite band.
We鈥檒l do our best to keep you in the know, whether its official news from the festival, updates from our rather knowledgeable music people, interviews with some of the artists or just a look at what some of the other bloggers are talking about鈥
Join us, and we can all bask in the glory of saying 鈥淚 prefer their early stuff鈥.
Until then, here's a look at what we got up to last year