大象传媒

MySpace and 大象传媒 - friend or foe?

• Rory Cellan-Jones
• 24 Jan 08, 07:04 GMT

Now here's an interesting thing. On the very day we - in 大象传媒 News - are running a rather negative story about and just how difficult it can be to , our colleagues at 大象传媒 Worldwide have signed a major deal with the biggest social networking site. A good way of proving a) how impartial we are and b) how no two parts of the 大象传媒 know what each other is up to.

The deal with MySpace TV is not the first to see 大象传媒 content made available for free on outside websites - there are a number of 大象传媒 Youtube channels and there's a deal to show programmes on Bebo.

But as far as I can tell, this is the first time the Beeb has allowed users complete freedom to use its content and embed it in their own sites. For instance, I've just gone and copied the code of this Top Gear clip from the 大象传媒 worldwide site on MySpace and pasted it right here:


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What this means is that for the first time 大象传媒 content will be able to spread virally (and legally) around the internet. Of course, plenty of people have been posting all sorts of clips without permission all over Youtube and other sites - but now this can happen with Auntie's blessing. The aim is obviously to reach young social networkers who spend very little time sitting in front of the television but countless hours online - and then get them to spread the word about our fabulous content. Let's see if it works.

Mind you, the deal with MySpace does not include any news content, which means I can't embed here my report on how difficult it can be to leave the site. But my bosses promise me that feature will be coming soon to our very own 大象传媒 news site.

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