大象传媒

Yahoo's silent Chief

• Maggie Shiels
• 28 Jan 09, 12:29 GMT

Only eight days into the job as chief executive officer of , and Carol Bartz had the fairly thankless task of announcing the company's quarterly results for the end of 2008 amid one of the worst economic periods for years.

Joining her was chief financial officer Blake Jorgensen who played his part throughout, crunching the numbers. The other person along for the ride was co-founder, ex-ceo and now Chief Yahoo, Jerry Yang. But here's the thing, during the roughly hour long presentation and question and answer session, Mr Yang said nada.

It seemed rather strange that his presence was announced not once but twice, yet he said nothing - and none of the analysts called on him to speak. Neither did Ms Bartz, though she certainly referred to him in more oblique ways.

From the get-go Ms Bartz made it clear that she has her work cut out after taking over from Mr Yang. "There are fundamental issues that need to be addressed," she said, "sharpening strategic focus, increasing the pace of decision making and continuing to streamline the business."

For those not paying attention Ms Bartz added: "We need to bring more clarity to our strategy, speed innovation and be maniacally focused on users ... These things are absolutely addressable."

Forgive me if I am wrong, but was she hinting every so slightly that these were all areas the company had not excelled in under Mr Yang's stewardship and she is going to have to clean up his mess?

Well, just in case anyone was labouring under a misapprehension, Ms Bartz later stated: "I did mention it twice that this organisation is very complex. It is hard for people to get speedy answers and to make decisions. The good news is that's easy to fix. I happen to be pretty good at that sort of stuff."

I could imagine Mr Yang staring hard at his hands or some speck of dust throughout these various exchanges. But whatever he felt, he kept his own counsel and said nothing. For all intents and purposes, he might as well not have been there.

On other matters, Ms Bartz tackled the other elephant in the room - namely .

While on the one hand she said "I didn't come here to sell the company", she also said "everything is on the table." And that might include .

But if anyone is thinking of low-balling Ms Bartz, or trying to get her to sign a quick deal for quick bucks, she had this message: "This is not a company that needs to be pulled apart and left for the chickens. That's my Wisconsin coming through!"