- Mark Barlex
- 5 Jun 06, 04:36 PM
By day I work on the 大象传媒's One O'Clock News. By night, and during my lunch-hour, I look after a project called STORYFix, which is uniquely difficult to explain. So here's a Q&A.
Q. What is it?
A. It's an experimental weekly video round-up of what's been happening over the past week.
Q. Is it really?
A. Sort of, yes. Actually, it's less about what happened on Monday, Tuesday, Wednesday etc, and more about the impression we're all left with come Friday morning.
Q. How long is it?
A. Originally, it was supposed to be about 20 minutes long, but it turned out to be about five. At most.
Q. What does it look like?
A. It's very fast. It's got about twenty graphics and a hundred shot changes in it.
Q. What's it for?
A. It's trying to do news in a different way, hitting a particular audience. It's an experiment.
A. Where can I see it?
Q. News 24 at about a quarter to eight on a Friday evening, and from time to time over the weekend. And on the 大象传媒 News website's News In Video section. And on the News Multiscreen. And here.
Q. Is it any good?
A. Not for me to say, really. Some people really, really like it. Some people just hate it. You'll have to decide for yourself.
Mark Barlex is the on demand editor of 大象传媒 TV News
- Adrian Van-Klaveren
- 5 Jun 06, 01:02 PM
There's an advert in this morning's Guardian for a sports editor for the 大象传媒. We see this as a very high profile on-air role similar to that of political editor or business editor. It'll be someone who works for both 大象传媒 News and 大象传媒 Sport and appears on TV, radio and the web.
But why create such a job and why now?
The work we've done on both sport and journalism as part of Creative Future has highlighted how important sports news is to a large part of our audience. True, there are some who are completely uninterested but there are many for whom what is going on in the world of sport is a key part of their lives.
This group includes large numbers of younger people (especially men) who 大象传媒 News often struggles to reach. Sports journalism which can offer real authority, expertise and insight is seen by them as a key part of what we need to offer in the future. We already have some outstanding sports correspondents and reporters but we hope this new role will give our sports news coverage even more weight and impact.
We are of course not alone in this. The newspapers have all expanded their sports news coverage dramatically over the past few years. There is a wealth of information about sport available on the web - often tailored to people's particular passions. But we believe that appointing a 大象传媒 Sports Editor will help us achieve our aim of offering the best sports journalism available anywhere.
The 大象传媒 can offer sports news at the local, regional, national and international level and we can reach everyone from the impassioned fan to the person who wants to know the headlines of what's going on in the major events. Appointing a Sports Editor of the highest calibre should give us the opportunity to claim another huge competitive advantage.
Adrian Van-Klaveren is deputy director, 大象传媒 News
The Independent: Armando Iannucci, creator of 'The Thick of It', said it was "depressing" to hear that Downing Street had requested a set of recordings of the series ()
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