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Gavin Allen

News tampering


Cricket is only a game! The e-mailer, complaining to us at the Today progamme that the ball tampering row was our lead item, wanted us to be crystal clear about this - as if the exclamation mark wasn't emphasis enough - and demanded we give him, and our other listeners, a break! (Two exclamation marks in one sentence is a surefire shorthand for You're Wrong!).

The Today programme logoAnd this listener wasn't alone. Or, indeed, wrong himself. It IS only a game. But that doesn't mean it can't, just occasionally, qualify as general news too. Some blokes booting a ball into a German net four times 40 years ago was also only a game, but I'm assured it grabbed a few headlines at the time, and rightly so. Running orders don't always have to be solely about events that alter society for decades to come, or retain significance beyond the notoriously stunted news cycle (although Moore & Co did pretty well by that standard too, as it happens).

Sometimes, a news story is a news story - even a headline news story - because it fires passions or generates debate or is just inexplicably interesting. And that's it. The father who threw himself and his children off a balcony in Crete, killing his son and injuring his daughter, is only a bloke. But he's news. As is that Gunter Grass SS-soldier-turned-author chap. It makes us curious, makes us want to find out more, makes us ask questions and try to crawl towards some tentative answers in our humble mission to explain. Oh - and entertain.
In the case of Tampergate - yes, I know it won't catch on, but someone's going to grasp wearily for the cliche, so it may as well be me - there was no shortage of entertaining questions. How do you tamper with a ball? What does a ball do once tampered with? Why doesn't rubbing it against your groin qualify as tampering? In fact why doesn't rubbing it against your groin qualify as illegal?

Fourth Test at the OvalBut, protests another listener, it is not the most important thing that's happened in the last 24 hours. Perhaps not. But then, what was? Another military death in Afghanistan? New selection procedures that could propel more Conservative Party women and ethnic minority candidates into Parliament? Saddam Hussein's genocide trial? Well, yes to all that, which is why they were all lead items today - with Saddam occupying the main 0810 slot.

But cricket was important too. Not life-threatening, not career-enhancing, not nation-building, sure - but just good old-fashioned interesting to a swathe of listeners who wanted to know how, why and whether this was cricket's blackest day ever, whether the Pakistan team had cheated and what would happen as a result. Events were moving in our time - we interviewed a representative from cricket's world governing body, and an umpire from the ECB clarifying the rules - and even Pakistan's President Pervez Musharraf was moved to ring his cricket team captain to pick up a few pointers on what was going on.

And isn't that what news should be all about - learning about something new? Something that matters - to him and her if not to you. Finding out something you didn't know before? This was the first Test match in history to be abandoned due to cheating, or at least - according to the umpires - to a reaction to being caught cheating. Why shouldn't we help our audience understand how it had all come about and what its consequences would be? Because, chorus the complainants, it's only a game. "You have ghettos for overpaid men's 'sport' at around 25 past the hour," bellowed one. "Please confine all such items to these slots."

In other words, I don't care, I don't want it and I don't care if other listeners want it. But that's the odd thing about sport - our listeners tend not to take it or leave it so much as love it or hate it. There's very little indifference. To the chuck-it-in-a-ghetto-ers, sports fans tend to be tiresome stattos forever fretting about a pig's bladder or slab of willow or ping pong thing, while many sports fans label the ghetto-ers news snobs who are out of touch with the effort and vigour and heroism that sport provides.

Snob or statto: which are you? And which is right? Luckily, it doesn't matter - both are characterised by opinionated self-confidence. As is news. It's not an art. It's certainly not a science. It's just a judgement about what matters and what interests and what bears further analysis. News, in the end, is really only a game. And, like cricket, what a beautiful maddening game it can be.

Gavin Allen is editor, and executive editor,

Steve Herrmann

Are editors moribund?


There was an interesting piece by Peter Preston in the Observer about where we can see minute-by-minute exactly what the audience is choosing to read, watch and listen to.

But his contention that this means 鈥渆diting - at least for the Beeb online - has become a more passive concept鈥 or even 鈥渕oribund鈥 - is not quite how it feels where I am sitting.

We still have to find the news, gather it, report it, produce, publish and broadcast it before we get to see what the audience makes of it. At that point, increasingly, we have to be aware of a whole range of information about how the audience is responding to what we are reporting. This includes the new on the website 鈥 how many people are reading the story 鈥 but also the thousands of e-mail and telephone comments and contributions coming in to 大象传媒 News via its website, TV and radio programmes every day.

As a way of understanding our audience and their interests, all this is very useful. It also adds a whole extra dimension of editorial awareness and thinking.

When we launched the stats service, I remember noting that some themes were consistently popular 鈥 stories about sex, space, technology, showbiz, the environment, animals, to name a random assortment. But, inevitably, so do the big news stories of the day. We had one of our record peaks for traffic this month for coverage of the UK terror alert. Lebanon has been at or near the top of the 鈥渕ost read stories鈥 for weeks.

People want to know what鈥檚 happening in the world and why, what鈥檚 important, how it might affect them. It鈥檚 an age-old need for news which hasn鈥檛 gone away, and the new era of instant stats and feedback bears this out. It just means that as editors we have more ways of gauging and responding to this need, and registering, most days, the sheer diversity of interest.

An example: On the UK terror alert story this month it was clear straightaway that our was getting lots of traffic online. We made sure we devoted journalists to it for continuous updates, airport-by-airport, for a full 48 hours. That was a difficult editorial decision about allocating precious staffing and resources, made easier by the knowledge that readers were seeking out this information in a major way.

There鈥檚 another obvious point to make about editing in the world of instant feedback: you still need an editorial identity and voice of your own if you want to be recognised. So while people can use the 鈥渕ost popular鈥 button to select which stories they read, it is the editors who provide the framework, by deciding which stories to cover, how to cover them and with what priority across 大象传媒 News web pages, TV and radio programmes.

Yesterday morning the most popular e-mailed story was the impact of cold weather on the basil crop in northern Italy and possible dire consequences for the future of pesto sauce. An interesting story, for sure. One that might affect many readers. But we didn鈥檛 lead the site with it.

Still, we know that if there鈥檚 a follow-up story - on the economic damage, the grape harvest, or the future of pesto sauce 鈥 it鈥檒l have an audience.

Steve Herrmann is editor of the

Host

How to say: Avastin and Erbitux

  • Host
  • 21 Aug 06, 12:57 PM

A guide to words and names in the news from Lena Olausson of the 大象传媒 Pronunciation Unit.
Lena Olausson"Two pronunciations for today. The cancer drugs that will not be made available on the NHS, Avastin and Erbitux, are pronounced uh-VAST-in (sometimes also ay-VAST-in) and UR-bi-tuks."

(.)

Host

大象传媒 in the news, Monday

  • Host
  • 21 Aug 06, 09:42 AM

The Guardian: "Panorama's best-known reporter, John Ware, has warned against the programme becoming over-dependent on stunts." (, and more ).

Daily Mail: 大象传媒 newsreader George Alagiah comments on multiculturalism in the UK. ()

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