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On this week's Newswatch, the programme which airs viewers' complaints about 大象传媒 News, News 24's Stephen Mawhinney addressed claims that Madonna's adoption of a Malawian child had been over-reported on the 大象传媒. The programme also looked at whether the 大象传媒 interviewed too many newspaper journalists in news reports. (You can watch the show here.)
We had an 'awayday' the other day - that means we all went off for a day outside our office to consider the bigger issues facing us. One of the biggest challenges - we like that word - is how do we get our output to people (maybe like you) who don't listen to radio much, but who are interested in global affairs, read and write blogs, download video and audio and use systems like RSS.
Although our programme is avaliable online so you can listen either online or up to five days after broadcast, we have yet to make World Tonight journalism available on other platforms like handheld devices, mobile phones and PDAs, or make it easy to download. At the moment, the only way you can get downloads of any of our output is on the daily Newspod which carries some items from our programme.
Anyway, back to the awayday... I invited a technology consultant to demonstrate to my team how many people are now consuming media. He illustrated how RSS and programmes like BitTorrent work. He also showed a selection of video blogs that provide news and comment. All of which got our team talking about the need for us to make the journalism we do easily available to people who wouldn't normally tune in to Radio 4.
One idea is for us to start a system by which you could subscribe to an email that informed you everytime we did something on an issue that interests you, be it the environment, China, space exploration, or whatever, and provided a link to the audio.
There will certainly be ideas we haven't thought of, but one thing we do know is that we need to make our journalism easier to find and easy to hear. In other words, make an effort to go where people who are interested in the kind of global stories we cover are rather than expect them to come to us.
Alistair Burnett is editor of the World Tonight
The Telegraph: An extended interview with Today programme presenter John Humphrys. ()
The Mirror: An interview with Richard Hammond, the 大象传媒 presenter who survived a high-speed car crash. ()
Daily Mail: "大象传媒 executives have been forced to admit what critics have known for years - that the corporation is biased." ()
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