Big day at last
The day has arrived. After months of feverish planning, the ´óÏó´«Ã½ India election train is set to chug out of a station in Delhi in a few hours. We have invited the capital's press corps to a posh hotel to tell them about our journey and how we plan to engage our viewers, listeners and readers on this unique journey. Joining me on the trip are colleagues from around the world representing the ´óÏó´«Ã½'s various language services. Our marketing people tell me that over 130 publications in India have so far carried the story of our planned journey. They are calling it a "fantastic expedition" with a big "wow factor". We even have a white publicity T-shirt. Emblazoned on its back is a Hindi slogan, which translated reads: "Will the Indian vote drive the world's fortunes?" It's a good question.
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