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Pants Woman

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Louisa Compton | 15:17 UK time, Thursday, 23 April 2009

derbyshire_kimberly_davies_.jpg

If you found yourself humming something quite annoying as you went to work this morning, you were probably watching The Apprentice last night. And no doubt, like us, you despaired at team Ignite's excrutiating attempt to market and brand a new type of cereal. Their idea to advertise the cereal with a character called "Pants Man" was branded "stupid" and " a rotten idea" by Sir Alan. Project Manager Kimberly Davis carried the can and you can hear what happened when she joined Victoria and Matt this morning.
Listen again here:















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