Wave of change
- 4 May 06, 05:21 PM
It's been a couple of long days, with a lot of ideas flying around the room, but the We Media global forum is coming to an end.
And it is ending with an appeal for ideas to change the world for the better. Yes, it sounds like a noble intention, but this is the nature of meetings like this.
The organisers, from the US think tank , are at pains to stress that this is not so much an ending as a beginning.
The problem is that it is all rather vague. Just to illustrate the point, no one was really able to define what exactly we mean by "we media". We know it is about the internet, mobiles, blogging, podcasting and all that. We know that technology is changing the relationship between the media as a producer and the audience as a consumer.
What no one knows is where this is heading. This is what worries, and terrifies, many in big media. If there is one thing to take away from the last two days is that we are in a period of tremendous and rapid change. The tidal wave is unstoppable so resistance is futile.
A sceptic would wonder whether anything will come out of the last couple of days. But often what is important at conferences like this are the connections and discussions in the corridors and over coffee.
And The Media Center folks are now going to be busy planning the next We Media conference in Miami.
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No one will believe "Death of media" actually media is a very interested thing in human life, its a sort of luxry for technically knockout people.Varity of technology & carefull observation of audiance will keep up media everlasting.
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Blog news and mainstream news, how can they work together? There is bound to be some cross overs of some kind, but the directness of someone at the scene of an event telling us how it is via a blog, has the person to person quality that mainstream journalism is not always able to give.
Its just a question of time when the television in everyones house is more of a media centre device, with internet and blog live feeds 24/7 and global.
The other factor is the 'influence' that governments have over the mainstream news, this is not problem for blogs - unless you live in China.
Michael G. Eaglemeare
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Bloggers are creating as they go along. All media have the opportunity to create their own path in this new environment.
So, instead of "studying" it, media should be "defining" it.
Experiment, create, be adventurous.
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