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Help! My pop up ads are talking to each other!

I occasionally get emails from a bank called Egg - silly name but catchy, which is why they chose it, I'm sure.

(It's actually owned by a much stuffier sounding financial institution called Prudential - I imagine the Egg project came up after a 'let-your-hair-down' Friday night session in the pub after a tough week at the Pru. "Let's do something really wild - let's start a bank with a silly name!")

Anyway, the emails from Egg arrive on Gmail, which picks up on words in the messages and slots in relevant advertising alongside.

But now, I notice that the ads generate further ads in ways that lead into a mad kind of word association.

So the Egg Bank email gives me lots of 'cheap loan' ads (there's no such thing, by the way) and also an ad for the .

That generates more furniture ads, nothing to do with eggs of any sort.

I'm not going to buy an Egg chair (Ihaven't got any money in my Egg bank) or any furniture at all.

But that doesn't seem to matter - I think the furniture ad is talking to the loan ad and doing a deal without me.

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