大象传媒

We're always hearing how food prices are going up these days - staples like fruit, vegetables and bread are soaring.

But what about chocolate and other sweet snacks?听 Johnny Dee has been out on the streets of March inviting people to have a bite of his 'Credit Crunchie'...

Do you really know the price of a bar of chocolate or do you just throw them into your shopping trolley without giving the cost a second thought?

And if you thought the steep rise in the price of fuel was scary, get this... Johnny discovers that during the last 12 months the cost of confectionery has risen by more than twice the rate of inflation. It's a bit of a kick in the sweet tooth when you look at it that way!

It's all due to the raw material - cocoa - rising in price by 28 per cent in the past year, so something's got to give, and unfortunately that something is you... giving more of your hard-earned cash to the manufacturers.

"Everything's smaller and more expensive, that's all I can tell you..." - A March resident's reaction to today's high street confectionery costs.

At either end of the age range, one shopper Johnny meets remembers the days when she could probably buy a bar of chocolate for threepence in 'old money'; meanwhile, 10-year-old Ben mourns the fact that he can't buy as many sweets for his pocket money these days...

Listen to the startling results of Johnny Dee's 'Credit Crunchie' experiment by clicking on the link below: