Network overview
大象传媒 Asian Network is committed to championing contemporary British Asian and popular South Asian music and culture. The network offers a wide range of music programmes spanning Bollywood, Bhangra, British Asian and a range of other genres. In addition, our news and speech content aims to foster discussion and debate, highlighting issues which matter to our diverse and undeserved audience with authenticity. Asian Network is also synonymous for spotlighting new talent and Live music events and sessions.
Network Strategy
Asian Network is the leading brand in UK British Asian music culture, producing distinctive content for British Asian audiences to listen, watch and share. It plays a key role in showcasing the wider 大象传媒 to this vital target group, as well as aiding 大象传媒 Radio鈥檚 efforts to reinvent and grow radio. Our primary focus is on growing overall awareness of Asian Network and driving reach to our linear and 大象传媒 Sounds output. We employ a team of leading DJs and presenters who are acknowledged leaders in their fields and are passionate about culture and new music. On-air programming is complimented by a range of multi-platform visual and social content, designed to appeal to both existing audiences and new 鈥榦pportunity鈥� ones who happen to stumble across it; ultimately converting this latter group into regular consumers of our audio content 鈥� both live and on demand. Asian Network also works hard to remain a vital element of the UK Asian music & South Asian cultural scenes. In addition to regular outreach work, individual programmes and presenters are encouraged to build close relationships with relevant music communities and act as ambassadors for the station.
