Summary of complaint
We received complaints about reports that the 大象传媒 is exploring generative AI in Doctor Who promotion.
Our response
As part of a small trial, marketing聽teams used generative AI technology to help draft some text聽for two promotional emails and mobile notifications to highlight Doctor Who programming available on the 大象传媒.聽
We followed all 大象传媒 editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent. We have no plans to do this again to promote Doctor Who.