Complaint
In the course of correspondence about 大象传媒 Northern Ireland鈥檚 coverage of Traditional Unionist Voice (TUV) during the general election campaign and subsequently, a representative of the party complained about a report in this bulletin which said 鈥渋n the big shock of the night, the Paisley stronghold of North Antrim was stolen by the TUV leader Jim Allister鈥, on the basis that the word 鈥渟迟辞濒别苍鈥 was inappropriate and (in comparison with the neutral language used in the same report about seats gained by other parties) indicative of bias.聽 The ECU considered the complaint in the light of the 大象传媒鈥檚 editorial standards of accuracy and impartiality.
Outcome
On the day after receiving the complaint Kevin Kelly, 大象传媒 Northern Ireland鈥檚 Head of News and Current Affairs replied:
We accept that the word used in this instance was wrong. It was/is factually incorrect and has a meaning wholly other than that which was intended. We did not mean to imply that there was anything inappropriate about Jim Allister MP鈥檚 election to Westminster, but were seeking to convey something of its significance in news and other terms.
In the absence of anything in this bulletin or other items of post-election coverage which suggested impropriety in connection with the TUV鈥檚 victory in North Antrim, the ECU agreed with Mr Kelly that the word in question should be understood as an attempt to reinforce the surprising nature of the result rather than an indication of bias.聽 It also agreed, however, that its use had been inappropriate and, in this context, out of keeping with the 大象传媒鈥檚 standards of accuracy.聽 While the ECU would normally expect the 大象传媒 to make a public acknowledgement of a misstep of this kind, it noted that the contents of Mr Kelly鈥檚 letter had been published in the Belfast News Letter while the matter was still under consideration by the management of 大象传媒 Northern Ireland.聽 In the particular circumstances the ECU considered that the promptness of Mr Kelly鈥檚 private acknowledgement taken together with the circulation it had been given as a result of publication in the Belfast News Letter sufficed to resolve the issue of accuracy.
Resolved