Entrepreneurs - Graham Whitby
Graham Whitby
Baby Dream Machine
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| Name | Graham Whitby |
| Pitching | Baby Dream Machine |
| Investment Required |
£150,000 for 5% in Series 1 |
| Investment Secured |
Duncan's offer of £50,000 for 5% wasn't matched in Series 1 |
| When in the Den |
January 2005 |
| Brief Description | A machine that rocks a baby's pram or crib |
Graham since the Den
Graham Whitby faced the dragons twice with his Baby Dream Machine but after failing to win investment both times has the invention been put to bed?
When we last saw Graham he was selling his portable pushchair rocker himself and his business partner inventor Barry Haigh had retired. Since then Graham has successfully launched a website that sells Baby Dream Machines alongside other nursery products.
Graham has also acted on the dragons' advice, working hard to bring the unit's base price down. To temper the impact of the current recession, Graham's been concentrating on keeping his overheads low and investing in multi-skilled staff. It's not all doom and gloom however as the baby boom associated with the downturn has buoyed sales on his website.
The Yorkshire-based entrepreneur now works with a team of inventors and investors to get pioneering products on to the market, as he explains: "I've got about six inventors that I'm working with now, all with fantastic ideas that they don't have a clue what to do with. I'm actually becoming a mini Dragons' Den in my own right!"
At the moment Graham's particularly enthusiastic about a device that maintains the heat of your bath and a secret project that will be unveiled in September 2009.
Graham was interviewed for this article on August 4 2009
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