Entrepreneurs - Natalie Ellis
Natalie Ellis
The Road Refresher
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| Name | Natalie Ellis |
| Pitching | The Road Refresher |
| Investment Required | £120,000 for 15% |
| Investment Secured | No investment secured |
| When in the Den | September 2008 |
| Brief Description | A non-spill dog bowl |
Watch Natalie's original pitch in the Den in 2008
Natalie failed to gain investment in the Den for her pet travel bowl but did the rejection dampen her spirits?
Since leaving the Den Natalie says business has been booming: "Things are growing and really fantastic!"
The Road Refresher is selling in the UK's largest pet superstore as well as numerous wholesalers and retailers across Europe.
Natalie has also realised her goal of getting into America and has even designed and made an Oval Office shaped bowl for the Obama family's pet Bo after the travel bowl was recommended by a talk show host.
With growing customer bases in South Africa, the Czech Republic, Australia and New Zealand Natalie has been developing the project range with new colours and sizes. She's feeling very positive about the future and hopes to move again to new premises to gain more warehouse space.
Natalie was interviewed for this article on 26 June 2009
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