-
Browse the Guidelines
The Editorial Guidelines are the 大象传媒's editorial values and standards. They apply to all our content, wherever and however it is received. -
Browse the Guidance
Guidance notes supplement the Editorial Guidelines, with further explanation of their themes and practical tips.
Updates
View all updates-
New Guidance: The use of Artificial Intelligence
New guidance and advice on the use of Artificial Intelligence -
Updated Social Media Guidance
Personal Use of Social Media -
How to set up an Action Line
Advice on setting up an action line to accompany your programme/report/article. -
Amendments to online content
Information on how to deal with amendments to online content. Click here for further details. -
Reporting Opinion Polls
Key points for all output producers reporting opinion polls commissioned by the 大象传媒. -
Cost of Living - Statistics
With much attention on the economy and the cost of living, the way the 大象传媒 reports statistics is under particular scrutiny at the moment. Click here for information on reporting statistics. -
Audience donations to a contributor
Information on dealing with enquiries about making donations to those whose situations we have highlighted in our output -
Contributors to our output
Impartiality applies across all of our output, including being transparent about contributors. Find out more here.