Editorial Policy issues
This guidance note relates to the following Editorial Guidelines:
- Accuracy
See Editorial Guidelines Section 3: Accuracy
Key points
- The use of fictitious news bulletins should not undermine the 大象传媒 News brand鈥檚 reputation for accuracy and impartiality.
- It should also avoid confusing the audience as to the reality of what they are seeing or hearing.
Guidance in full
Introduction
Programme makers in drama and documentary sometimes seek to use fictitious news bulletins as part of their story telling.
This calls for judgment on two levels:
- Is the proposed use likely to undermine the 大象传媒 News brand and its reputation for accuracy and impartiality, or carry risks for the credibility of the presenter?
- Is it likely to cause confusion in the audience?
The news brand
Any proposal to use a 大象传媒 News set or presenter to present a fictitious bulletin should be approved by the Head of Newsroom who will need to make a judgement as to whether the proposal is likely to undermine the authority or credibility of 大象传媒 News, or compromise its perceived accuracy or impartiality.
The same applies to the use of a 大象传媒 correspondent in the field fronting a fictitious news report; Head of Newsgathering must give approval to any proposal.
Avoidance of confusion
To avoid the danger of audiences being confused as to the reality of what they are seeing or hearing, some basic precautions should be taken:
- High profile presenters should not normally be used in their usual news setting without visual or audio clues that it is not a conventional bulletin.
- Similarly, care should be taken in the filming of any fictitious bulletin to give visual clues that this is not a conventional bulletin, for example, seeing the bulletin on a TV set, over the shoulder and profile shots, and so on. On-air graphics in a drama or comedy should differ slightly from the original graphics as a further visual clue to the nature of the bulletin. Similar caution should be exercised with distinctive music or other easily recognisable audio content
- In drama and drama documentary, the use of music can also be a means of signalling fiction rather than fact
- At every stage, the production team need to think carefully about the possible impact of the fictitious bulletin on people joining the programme late. It may be appropriate to continue ensuring that it is clear throughout that it is not a conventional bulletin, if necessary labelling the footage at suitable intervals to avoid confusion or unnecessary anxiety.
- If the drama features News library footage, beware of causing embarrassment, surprise or offence through the use of inappropriate or outdated footage, especially traumatic or contentious material featuring identifiable people, e.g. riots, funerals. Be alert to any legal problems. It may also be important to inform identifiable people that footage is to be used in a dramatic context so that they are forewarned about its inclusion and have an opportunity to raise any concerns they may have about it.
- Responsibility for contacting 大象传媒 News for the relevant permissions lies with the Executive Producer. In the case of independent productions, the commissioning executive for the 大象传媒 should ensure the production team consult with News and help them obtain the necessary permissions via a 大象传媒 Branding application.
Comedy
Comedic and satirical use of news bulletins and news presenters/journalists is common in content on all media platforms. Proposals to use a 大象传媒 News set, graphics or music should be made to the Head of News or Radio News.
The proposed use of 大象传媒 presenters/journalists in comedic news bulletins on television, radio or online should be approved in advance by the Head of Newsgathering in conjunction with the relevant Head of Department.
Last updated October 2022