大象传媒

A number of colleagues have raised questions about 大象传媒 impartiality in the context of events following the killing of George Floyd and the scope for personal action in response to the anti-racism protests and demonstrations taking place across the UK and the world. Questions have also been raised about use of social media.

This sets out the 大象传媒鈥檚 position with reference to the 大象传媒 Charter and Editorial Guidelines.

The 大象传媒 is not impartial on racism.

The position that the 大象传媒 is not impartial on racism reflects the 大象传媒鈥檚 underlying commitment to fundamental democratic principles. This informs the 大象传媒鈥檚 approach to all its output.

The 大象传媒鈥檚 public purposes are set out in the Royal Charter. The first public purpose is:

"To provide impartial news and information to help people understand and engage with the world around them: the 大象传媒 should provide duly accurate and impartial news, current affairs and factual programming to build people鈥檚 understanding of all parts of the UK and of the wider world." 

Our Editorial Guidelines sets out what is meant by 'due impartiality':

"Due impartiality usually involves more than a simple matter of 鈥榖alance鈥� between opposing viewpoints. We must be inclusive, considering the broad perspective and ensuring that the existence of a range of views is appropriately reflected. It does not require absolute neutrality on every issue or detachment from fundamental democratic principles, such as the right to vote, freedom of expression and the rule of law." (4.1)

Opposition to racism is a fundamental democratic principle, reflected, for example, in the fact that incitement to racial hatred is a criminal offence in the UK. It is therefore fully consistent with our guidelines.

Campaigns

While the 大象传媒 is opposed to racism, it is not a campaigning organisation.

Campaigns frequently advocate for legitimate social or policy change. However, the 大象传媒 must retain its independence in relation to them. There is, to take just one example, the current debate about what should be done with statues and street names honouring slave traders and others associated with racism. There are a range of views on such issues, many starting from a position of opposing racism.

The Impartiality section of the Editorial Guidelines on Campaigns and Initiatives says:

"The 大象传媒 must remain independent and distanced from government initiatives, campaigners, charities and their agendas, no matter how apparently worthy the cause or how much their message appears to be accepted or uncontroversial." (4.3.17)

While the 大象传媒 does not join campaigns, it does have a responsibility to raise awareness of important issues. This is done both through our journalism, which has always highlighted injustice in the UK and around the world, and through wider content and programming.

Personal opinions

Judgement is clearly required to decide whether a particular post on social media or other expression of a personal opinion is likely to bring the due impartiality of an individual or the 大象传媒 into question. If in doubt, advice should be sought before expressing an opinion publicly.

The Conflicts of Interest Guidelines on Public Expressions of Opinion set out the position for all 大象传媒 staff:

Where individuals identify themselves as being linked with the 大象传媒, or are programme makers, editorial staff, reporters or presenters primarily associated with the 大象传媒, their public expressions of opinion have the potential to compromise the 大象传媒鈥檚 impartiality and to damage its reputation. This includes the use of social media and writing letters to the press. Opinions expressed on social media are put into the public domain, can be shared and are searchable. (15.3.13)

The risk is greater where the public expressions of opinion overlap with the area of the individual鈥檚 work. The risk is lower where an individual is expressing views publicly on an unrelated area, for example, a sports or science presenter expressing views on politics or the arts.

Taking a public position on an issue of public policy, political or industrial controversy, or any other 鈥榗ontroversial subject鈥� is likely to be incompatible with some 大象传媒 roles. Advance discussion with line managers is essential in all genre areas. (15.3.14)

For those in News and Current Affairs and for some Factual programmes, expressing personal opinions on controversial issues should generally be avoided given the nature of their work.

This is explained in the Editorial Guidelines:

" 鈥� our audiences should not be able to tell from 大象传媒 output the personal opinions of our journalists or news and current affairs presenters on matters of public policy, political or industrial controversy, or on 鈥榗ontroversial subjects鈥� in any other area. They 鈥� may not express personal views on such matters publicly, including in any 大象传媒-branded output or on personal blogs and social media.鈥� (4.3.11)

The Conflict of Interest Guidelines give more detail on guidance for staff in News and Current Affairs and some Factual programmes:

Individuals involved in the production or presentation of any output of this nature have additional restrictions and must not:

• state or reveal publicly how they vote or express support for any political party
• express a view for or against any policy which is a matter of current party political debate
• advocate any particular position on a matter of public policy, political or

industrial controversy, or any other 鈥榗ontroversial subject鈥�

• exhort a change in high-profile public policy
• speak or write publicly about the 大象传媒 without specific, prior approval from the relevant head of department. (15.3.17)

The 大象传媒 News social media guidelines say that:

"You shouldn't state your political preferences or say anything that compromises your impartiality. Don't sound off about things in an openly partisan way. Don't be seduced by the informality of social media into bringing the 大象传媒 into disrepute."

Non-News and Factual staff can express views or republish the views of others on social media, as long as it is in a way that will not bring the 大象传媒 in to disrepute.

There is guidance on the use of social media at this link.

Participating in marches or protests 

The Editorial Guidelines sections on Impartiality and Conflicts of Interest make it clear that different considerations apply depending on what you do for the 大象传媒. 

Members of staff outside News and Current Affairs and some Factual output may attend marches, demonstrations and protests as private individuals.

Staff are also able to participate in some parades, marches or gatherings, including events such as trade union rallies, under the banner of the 大象传媒 group to which they belong, but not representing the organisation as a whole.

大象传媒 News and Current Affairs staff and some Factual staff, as set out in the Guidelines, should not participate in public demonstrations or gatherings about controversial issues. As with social media, judgement is required as to what constitutes a controversial march or demonstration. If in doubt, advice should be sought before attending.

Last updated June 2020

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