Please read the Licensing terms before you download this content.

Our Games framework requirements ensure a consistent experience across our ever-growing portfolio of games. By standardising elements of the game UI we can spend more time crafting unique gameplay experiences.

1. Inputs

Users can navigate the game GEL UI via touch, mouse and keyboard (tab and enter, minimum) with access to an 'exit' button.

By meeting this requirement, GEL UI becomes accessible on external switch devices, eye gaze software and any mouse mimicking hardware.

Use cases

• Players who have restricted motor skills
• Helps support comprehension
• Players with cognitive impairments

2. Colour

The colour of text and background content has sufficient contrast.

Text, icons and graphics under 24px (18pt)
Colour contrast must meet 4.5:1 ratio.

Text, icons and graphics equal to or over 24px (18pt)
Colour contrast must meet 3:1 ratio.

Icons or patterns
Use icons or visual patterns alongside colour to differentiate between elements. This allows us to convey meaning in more than one way.

Use cases

• Players with vision impairment
• Players with colour blindness
• Players with cognitive impairment
• Accommodates lower specification devices

3. Structure

Buttons and other interactive elements are clearly distinguishable and have visible state changes (for hover, focus and press).

All game screens have a left to right, top to bottom focus order.

Use cases

• Anyone playing a game using keyboard, touch or mouse

4. Audio

All GEL UI and notifications have an audio equivalent and are perceivable by assistive technology.

Some players may not be able to see visual content. Having an audio equivalent in addition to the media that can be perceived also supports comprehension. Multiple delivery formats also help cognitively impaired users.

Use cases

• Players who struggle to see visual content
• Pre-literate players who need support with comprehension
• Players with cognitive impairments

5. Visual

All key audio has a visual or text equivalent presented in a logical, readable manner that does not auto advance. Key information is not conveyed by audio only.

Use cases

• Users who struggle to hear
• Users playing with the volume down

6. Hit areas

All target sizes are large enough to compensate for inaccuracies.

Use cases

• Players with motor impairments
• Anyone playing a game on the move
• All young players who are using devices for the first time

7. Onboarding

Onboarding and 'how to play' sections are included and should be replayable. Instructions are both visible and audible and do not auto advance.

Use cases

• First time visitors to the game
• Players who need help in the game

8. Sound and VFX

Visual effects and audio do not play automatically unless the user has interacted with the game, and a 'pause'/'stop'/'mute' button is provided.

All games must have an option to turn both audio and and non-essential animation off.

Games are built to adapt to any screen ratio. But the core gameplay must be contained in a 4:3 safe area to allow it to work across all displays and scale appropriately.

4:3
Core gameplay must be contained in a 4:3 safe area. All games should allow a bleed area where the games scenery should continue to avoid letterboxing.

7:3
To create the sense of a fullscreen experience, background graphics should continue to a recommended ratio of 7:3.

Standard Padding

The padding around each game should be 2% of the longest side of the viewport. For example, the image below shows 2% of 400px = 8px padding.

Text

The minimum size for text used in our games is 15px. This is particularly important for rasterised text displayed on smaller devices. Find out more about 大象传媒 typography in our GEL typography guideline.

Breakpoints

If a device's screen width is less than 770 pixels wide, mobile sized buttons must be used. Otherwise, tablet/desktop button sizes must be used.

Voiceover, audible buttons and alt text

All games should feature a voiceover which is played on hover for desktop and on tap for touch devices.

For users with impaired vision we use audio labels to communicate a button's action. Screen readers use text as identified via an Aria label within the HTML. All of the elements are buttons, and the labels are the following: play, exit, sound on, sound off, settings, press and hold for 2 seconds (CBeebies apps only), achievements, how to play, resume, cancel, delete, close, home, pause, skip, back, restart, level select, continue, next, previous, subtitles on, subtitles off, motion on, motion off, new game slot, continue game slot, and delete game slot.

Visual treatment

There are three types of buttons in our games: primary, secondary and tertiary buttons.

The primary buttons are treated so that they are visually richer and more prominent than the secondary buttons which, in turn, are more prominent than the tertiary buttons. There are only three tertiary buttons and they are 'turn sound off', 'turn sound on' and 'settings'.

Button density

To ensure buttons have consistent physical sizes across devices with different screen densities, button assets scale. Our GEL button assets are provided at 1x dppx.

Button sizes for mobile

All buttons should have a minimum hit area size of 64px for screens with 1x dppx (dots per pixel). The button graphic itself does not need to visibly match the hit area on smaller devices.

Hit area
Used on larger displays to ensure the navigation is clear.

Tablet and desktop sizes
Use visual buttons smaller than the hit area to reduce the feeling of on-screen clutter.

Hit area spacing
Button hit areas should never overlap but can be placed next to each other, as long as there is a gap of at least 22px between the button graphics.

Button sizes for tablet and desktop

All buttons should have a minimum hit area size of 70px for screens with 1x dppx.

Hit area
Used on larger displays to ensure the navigation is clear.

Tablet and desktop sizes
Use visual buttons smaller than the hit area to reduce the feeling of on-screen clutter.

Hit area spacing
Button hit areas should never overlap but can be placed next to each other, as long as there is a gap of at least 24px between the button graphics.

Keeping navigation simple and logical.

An example game flow includes loading, home, exit, how to play, achievements, game slot, level select, gameplay, pause, settings, results and conclusion.

The Games GEL Icon Asset Pack provides a suite of icons which should be used when creating or theming one of our games. The background can be changed, but the icon and icon size must remain the same.

'Loading' screen

Title
Positioned in the centre of the screen. This can take any form that conveys the game within the space.

Loading
This is positioned below the game title in the centre of the screen. Progress should be clearly indicated.

Logo
Positioned in the bottom right of the screen. This should be the logo of the brand i.e. C大象传媒, CBeebies or Bitesize.

'Home' screen

'Exit' button
Primary button positioned in the top left of the screen. Returns user to 'launch' screen.

Title
Positioned in the top middle of the screen. This can take any form that conveys the game within the space.

'Audio toggle' button
Tertiary button positioned in the top right of the screen, to the left of the 'settings' button. Toggles audio on/off, replaced by 'mute' icon if muted.

'Settings' button
Tertiary button positioned in the top right of the screen. Launches the 'settings' screen.

'Play' button
Primary button positioned in the middle of the screen. Primary Call To Action (CTA).

'Achievements' button
Secondary button position in the bottom left of the screen. Used if achievements are present in the game.

'How to play' button
Secondary button positioned in the bottom right of the screen (not a requirement for CBeebies games). Launches 'how to play' screen.

'Game slot' screen

'Back' button
Primary button positioned in the top left of the screen. Returns users to the previous screen.

Title
Positioned in the top middle of the screen.

'Pause' button
Primary button positioned in the top right of the screen. Launches the 'pause' screen, stops all background music and movement.

'New Game Slots'
Three game slots positioned in the centre of the screen, each slot takes the user into a new game.

'New Game' button
Positioned within a new game slot. Takes the user into a new game.

'Saved Game Slot'
If a new game slot has been previously played it will now appear as a saved game slot.

'Continue' button
Primary button positioned within a saved game slot. Takes the user back into the saved game.

'Delete' button
Secondary button positioned below the 'continue' button in a saved game slot. Launches a delete modal allowing user to confirm or cancel their choice to delete the game slot.

'Modal' screen

Title
Positioned in the top middle of the modal.

Supporting dialogue
Positioned below the title, this provides information or a description of the modals' outcome i.e. 'Are you sure you want to delete game slot 1',

Buttons
Positioned below the supporting dialogue, up to 3 buttons are shown for the user to select from. If required, a close button can also be placed in the top right of the modal.

'Character'/'level select' screen

'Back' button
Primary button positioned in the top left of the screen. Returns users to the previous screen.

Title
Positioned in the top middle of the screen.

'Pause' button
Primary button positioned in the top right of the screen. Launches 'pause' screen, stops background music and movement.

Carousel navigation
Positioned in the centre of the screen, with the 'previous' button on the left and 'next' button on the right.

'How to play' screen

'Back' button
Primary button positioned in the top left of the screen. Returns users to the previous screen.

Title
Positioned in the top middle of the screen.

'Settings' button
Tertiary button positioned in the top right of the screen. Launches the 'settings' screen.

Carousel navigation
Positioned in the centre of the screen, with the 'previous' button on the left and 'next' button on the right. Can be styled around the brand and game.

Help content
Positioned in the middle on the screen, in the middle of the carousel navigation. Contains instructions relevant to the game.

'Narrative' screen

'Pause' button
Primary button positioned in the top right of the screen. Launches the 'pause' screen, stops all background music and movement.

'Continue' button
Primary button positioned in the middle of the screen. Continues to the next segment of narrative when the user is ready to proceed.

'Skip' button
Secondary button positioned in the bottom right of the screen. Enables a player to skip all narrative and go straight to gameplay.

'Gameplay' screen

'Back' button
Primary button positioned in the top left of the screen. Has to be present during gameplay in CBeebies games, but can also be used to get back out of a zoomed in view for C大象传媒 and Bitesize games. For example, zooming in to a cauldron in a potions room or zooming in to a book on a table.

'Pause' button
Primary button positioned in the top right of the screen. Launches the 'pause' screen, stops all background music and movement.

'Results' screen

'Achievements' button
Secondary button position in the top left of the screen. Used if achievements are present in the game.

Title
Positioned in the top middle of the screen.

'Restart' button
Secondary button positioned in the bottom middle of the screen, to the left of the 'continue' button. Returns users to the beginning of the level. Should be changed to the 'play again' button if it's the end of the game.

'Continue' button
Primary button positioned in the bottom middle of the screen, to the right of the 'restart' button. Continues to the next level or other appropriate screen. Should direct users to the end credits or 'home' screen if it's the end of the game.

'Pause' screen

'Home' button
Primary button positioned in the top left of the screen. Returns users to the 'home' screen.

Title
Positioned in the top middle of the screen.

'Audio toggle' button
Tertiary button positioned in the top right of the screen, to the left of the 'settings' button. Toggles audio on/off, replaced by 'mute' icon if muted.

'Settings' button
Tertiary button positioned in the top right of the screen. Launches the 'settings' screen.

'Restart level' button
Primary button positioned in the middle the screen, to the left of the 'resume/play' button. Returns user to beginning of level.

'Resume/play' button
Primary button positioned in the middle of the screen, in the middle of the 'restart' and 'level select' buttons. Returns the user to gameplay.

'Level select' button
Primary button positioned to the right of the 'resume/play' button. Returns user to the 'level select' screen.

'Achievements' button
Secondary button position in the bottom left of the screen. Used if achievements are present in the game.

'How to play' button
Secondary button positioned in the bottom right of the screen (not a requirement for CBeebies games). Launches 'how to play' screen.

'Rotate device' screen

Use brand appropriate tone of voice for the message. The 'rotate device' message must also be readable by a screen reader

This screen gives clear instruction to the user on which orientation the users device needs to be in for gameplay.

These assets are available for download on the following licence terms:

You can:

• Download the assets and use them free of charge;
• Use the assets without attribution; and
• Modify or alter the assets and edit them as you like.

You can't:

• Use the assets in a way that would bring the 大象传媒 into disrepute;
• Make available the assets so that they can be downloaded by others;
• Sell the assets to other people or package the assets with others that are for sale;
• Take payment from others to access the assets (including putting them behind a paywall);
• Use the assets as part of a service that you are charging money for; or
• Imply association with or endorsement from the 大象传媒 by using the assets.

Disclaimer: The assets are offered as is and the 大象传媒 is not responsible for anything that happens if you use them.