Masthead

The masthead is at the top of every 大象传媒 page. It contains the global navigation alongside individual branding whilst retaining a familiar structure.

Contributors

  • Stephen Robertson
  • Simon Rooney
  • Caroline Galipeau
Platform:Web

Overview

An example of the masthead

Layout

The masthead area can be broken down into two parts - the global masthead and the local masthead. The global masthead is where the global navigation sits. The local masthead is where the branding sits.

An example of the global and local masthead

Sizes

The global and local mastheads come in the following sizes for each grid group:

Group 1

Global masthead height: 33px

Local masthead:

Device width between 240px - 319px

Minimum height: 48px

Device width between 320px - 399px

Minimum height: 56px

Annotation of the specification for grid group 1

Group 2 (400px - 599px)

Global masthead height: 33px

Local masthead minimum height: 56px

Annotation specification for grid group 2

Groups 3 and 4 (600px - 1008px+)

Global masthead height: 40px

Local masthead minimum height: 64px

Annotation of the specification for grid groups 3 and 4

The local masthead's maximum height is 392 pixels. This gives more flexibility for products that may need extra space e.g. for large images or branding.

An illustration of the masthead's maximum height

Rules

  • The masthead area must always sit at the top of every page
  • Local mastheads must always sit between global navigation and local navigation
  • The font on local mastheads should be 大象传媒 Reith regular, at 48 pixels
  • Any branding in the local masthead must always line up with the 大象传媒 blocks
An example of how the brand should align with the 大象传媒 blocks