How to write text descriptions (alt text) in 大象传媒 News articles
This guidance is for staff who use digital images when creating content for 大象传媒 News.
About text descriptions
An introduction on text descriptions, their benefits, and principles.
Decorative images
How to write text descriptions for images that are only included for aesthetic reasons.
Informative images
How to write text descriptions for images that communicate information, convey a mood, or add to the user experience.
Functional images
How to write text descriptions for images of interactive elements, like links or buttons.
Images of text
How to write text descriptions when text is burned into the image and can鈥檛 be read by screen readers or braille displays.
Complex images
How to write text descriptions for graphs, charts, maps or infographics that convey detailed factual information.
Describing people
How to write text descriptions for images that include people.
Captions vs text descriptions
How to differentiate the two descriptions of an image.
A final checklist
A summary of points to keep in mind.