大象传媒

Image: Running up the National Transmitter at Droitwich Transmitting Station, October 1935.

The installation of the Daventry transmitter in 1925 had improved radio coverage enormously, but it was still patchy and inconsistent across the whole of the country. All that would change in September 1934 with the opening of the new station at Droitwich. Powered by 150 kilowatts – the maximum power allowed under international regulations – long wave radio reception was immeasurably improved for the whole of the UK.

Droitwich was chosen for its central location, south of the densely populated Birmingham. In its day it boasted the tallest masts ever seen – over 213 metres high. It was perilous work for the riggers involved in its installation who briefly went on strike for danger money.

But obstacles overcome, finally at 1545 on 6 September, the 大象传媒's Controller of Programmes, Admiral Sir Charles Carpendale, gave the signal, and to the lyrical music of radio’s favourite composer, Eric Coates, the transmitter was switched on.

The Droitwich transmitter proved useful during World War Two, when its powerful long wave meant it could penetrate occupied Europe – often passing on the famous coded messages. Post war, it was refurbished and updated to carry the new 大象传媒 radio networks 1, 2 ,3 and 4.

The site is now owned by a private company, Arqiva. With long wave technology coming to the end of its life, the transmitter will cease long wave broadcasting in 2025, with the content already available on a range of platforms for all users.