大象传媒

Image: Children's Hour staff at work in the 5PY studio. Standing, from the right: Uncle Harry, Uncle Peter, Uncle Monty, Auntie Gwen, Seated: Auntie Madge, Auntie Winnie.

March 28 1924 was a big day for the 大象传媒 in the south west - the launch of the first 大象传媒 radio station, 5PY based in Plymouth.

Influencers of their day, such as Nancy Astor, the UK's first female politician and MP for Plymouth Sutton, got behind the station. She refused to be involved with the 大象传媒's London station 2LO, preferring instead to speak to her own people through the new station.

She went on to give regular "talks" on literary and political issues, and didn't hold back in bringing major figures to the studio to discuss big issues “on the air".

Guest interviewees were an important early feature of the station. In 1929 George Bernard Shaw was visiting Elliot Terrace at Plymouth Hoe and was booked for the Point of View programme - a sometimes controversial series of talks produced by Hilda Matheson a of early broadcasting, who was to go on to become the 大象传媒's first Director of Talks. Shaw was characteristically outspoken and the interview went some way in putting the south west on the broadcasting map!  

The original Points of View often came to the attention of the 大象传媒's first General Manager, as the programmes dared to challenge some of his more old-fashioned ideas about society and people.

What gave the 大象传媒 in the south west this early sense of independence and uniqueness? On its 100th birthday, here are a few highlights, including the definitive guide to the first 50 years of the 大象传媒 in the region - Ian Fell's Peninsula: I Do Like to 大象传媒 Beside the Seaside, first seen in 1974.

A grand opening

Such was the novelty of radio in the 1920s, that each station was met with a flurry of publicity and usually a grand opening for local dignitaries. These affairs were an opportunity for prominent local personalities to meet 大象传媒 staff, and taste some of the magic of radio. 

5PY brought the great and the good together on the night of March 28 1924 at Plymouth Guildhall, donating any money raised to 'Plymouth Charities'.          

State of the art studios

Plymouth鈥檚 Athenaeum Chambers was the location for the first 大象传媒 centre in the south west.

From the outset the variety of programmes broadcast from the cramped studios was impressive, including news bulletins, music recitals, women's and children's programmes.

The studios were state-of-the-art at the time, although looking at original images of the newly equipped centre, they barely resemble what we understand a radio studio to look like in the 21st century - the leisurely sitting room style with sofas and paintings on the walls was typical of the period.

A curious box on a stand was also a standard feature. This was the "" microphone. In essence, a metal cage protecting a large microphone that bore a close resemblance to a box for storing meat, seen in kitchens of the 1920s and 30s - hence its name. Performers needed to stand behind the meat-safe to be heard, they rarely sat. A distant control room ensured the sounds picked up made it to the transmitter.

From radio to television

By June 13 1939 the old local 5PY service was retired along with its neighbour 6BM in Bournemouth. As war approached to allow for co-ordination across the UK for the duration of the conflict, and larger regional services post war.

Truly local stations were to return, however. 大象传媒 Radio Devon and 大象传媒 Radio Cornwall both launched on 17 January 1983, 大象传媒 Somerset Sound on 11 April 1988, and content for Dorset first went live on 26 April 1993.

A dedicated 大象传媒 Television news service came to the south west on 20 April 1961 ahead of its commercial rival, and within years on-screen names such as Hugh Scully, Angela Rippon, Sue Lawley, Fern Britton and Jill Dando were beginning their careers in the region.

However, for four years from 1957, south west viewers were part of a much bigger 大象传媒 West television region based in Bristol, which claims a UK broadcasting first for !

Armine Sandford made headlines as the first female 大象传媒 regional television newsreader, and south west viewers were there to witness it on 30 September 1957.

大象传媒 South West in 2024 

After major refurbishment of its property and technology across the region, 大象传媒 South West has moved well beyond one simple Plymouth based radio station, it is now a multi-media operation fit for the 2020s.

On television, Spotlight continues to set the regional news agenda, and an expanded online offer of news, features and videos continues alongside new output from 大象传媒 local radio in the area. 

Happy 100th birthday 大象传媒 South West!

大象传媒 History

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