大象传媒

There are few things more exciting than going to Caversham and opening the buff files marked 鈥淭he Beatles鈥�.

On 7 December 1963 it was intended that the Beatles would form the complete panel for Juke Box Jury and then give a half-hour concert programme in Liverpool called 'It鈥檚 The Beatles'. The intention was to use the Odeon Cinema in London Road, but fearing trouble from the Beatle fans, the cinema鈥檚 management backed out at the last minute and the venue was switched to the Liverpool Empire.

Because the 大象传媒 had booked the Liverpool Empire at the last minute, not much rehearsal time was available. The Juke Box Jury was regarded as a complete success but there are many complaints on the 大象传媒鈥檚 files about the concert that followed:

10 Beatle fans from Wilmslow:

鈥淲hat on earth was your cameraman doing? We expected to see the Beatles for half an hour and the programme consisted mainly of the audience鈥檚 reactions.鈥�

Three Beatles fans from Durham:

鈥淲hoever was in charge of the cameras wants hanging as he never showed John Lennon in close-up.鈥�

Lennon and McCartney

Ken Walton from Bradford:

鈥淗as one of the Beatles been sacked or do you just not like John Lennon?

Several fans in York signed a joint complaint and sent it to the director Barney Colehan:

鈥淒ear Mr Colehan,

Commiserations for the most pathetic telecast it has been our misfortune to watch for many a year! We refer, of course, to It鈥檚 The Beatles shown last Saturday evening. Is it too much to ask that a great group like the Beatles be given decent equipment and by that we mean microphones, speakers and the like? The sound mixer was badly at fault, and Ringo鈥檚 mike appeared to be clapped out altogether. It would have served you right if the boys had walked off the stage and left you to your horrible sound system.

Furthermore, what imbecile did you have on the TV camera? Was he so afraid of John Lennon that he didn鈥檛 go near enough to give the lad a close-up? It certainly appeared so, because although John did at least 50 per cent of the singing, he was rewarded with one close-up and no more than three seconds at that."

Barney Colehan also wrote to Alistair Taylor at NEMS Enterprises:

鈥淲e had a tremendous number of problems on the programme, and due to a complete lack of rehearsal, it was not possible to present the polished show which I had hoped to achieve. My main concern is that the boys themselves should not be upset about this, and I was so impressed with them that I have been very worried in case they felt disheartened."

There were listeners who were ready to admit that the Beatles had something and that, although they were vastly over-rated and could not really sing, they were likeable, entertaining and 鈥榝ull of go鈥�. 鈥�

Said one of the sample members:

鈥淚 found it quite happy and melodious with plenty of zip. I am quite a fan of the Beatles. To me, they are the new today, clean and wholesome and gay.鈥�

There is another Audience Research Report, this time relating to the extended Bank Holiday edition of their radio series From Me To You on 30 March 1964. The 大象传媒鈥檚 listening panel was hardly a gathering of fans:

鈥淎 considerable number of those reporting clearly regarded it as noisy, boring and a waste of time and several who listened out of curiosity failed to see any reason for the Beatles鈥� popularity.鈥�

Around the time of Help in March 1965, Donald Maclean, now the Chief Assistant, Production referred to the Beatles as 鈥渙ur biggest audience getters鈥�. He was discussing possible radio programmes with the Beatles: 鈥淭here is a possibilty of a Beatles planned and introduced programme with each Beatle having 30 minutes to himself. This will give fans an interesting insight into their personal tastes and will reduce the risk of inane dialogue.鈥�

In March 1967, while the Beatles were making Sgt Pepper, the 大象传媒 approached them for a brief interview.

鈥淯nfortunately even a short tape is impossible since the Beatles are heavily involved in their current series of LP recording sessions. Obviously they are not in the studio morning, noon and night, but I am sure you will appreciate that a great deal of prepartory work in the way of composing and rehearsing is undertaken prior to the actual sessions and during periods such as these, it just is not possible for make them available for interview.鈥�

In 1967 the Beatles made the film Magical Mystery Tour for showing on the 大象传媒.

Tom Sloan, the Head of Light Entertainment wrote to his managers:

鈥淚n the Beatles film so far uncompleted, they sing a number called I Am The Walrus. A disc has now been issued. The lyrics contain a very offensive passage and after talking to Anna Instone, we have both agreed not to play it on radio or television. Although not officially banned, it will not be heard on Top Of The Pops or Juke Box Jury. I should be grateful if you would ensure that any other possible outlets are similarly blocked off.鈥�

Many thanks to the 大象传媒 Written Archives for being able to look in those buff files!