大象传媒

StoryFormer is a 大象传媒 R&D tool for creating flexible, responsive stories. Using StoryFormer, the flow of a story and the media used to tell it can change dynamically, responding to the viewer's input, their preferences, or their context. This can happen either before the story starts, or while it's underway. The same story can be told differently to every viewer. Different parts of a story can be explored at will, expanded in depth, or avoided entirely.

StoryFormer also allows the media for any particular bit of narrative to be varied: perhaps audiences would rather listen to an audio version of a story, rather than watch it. Or skim through it as a graphic novel. All of this flexibility is under the producer's control within StoryFormer's simple user interface.

As broadcasting becomes more digital, one size fits all programming is no longer the only option for engaging audiences. Object Based Media is an approach that allows us to change the story we're telling, and the way our audience receives it. StoryFormer was built so that experiences can be customised depending on each individual audience members' circumstances, preferences or even viewing device.

So far we've had two production teams using StoryFormer, as well as lots of shorter trials and workshops. We've had people take interactive projects from prototyping and filming to a building a working interactive prototype within just a few hours. We've been able to learn lots about what really works in StoryFormer and, crucially, where we can improve the tool. The more people that use the tool the more we can see where the strengths of both it and Object Based Media lie. We've found that there is space to improve both the functionality of the tool and the storytelling possibilities. More work is currently going into the editing process on StoryFormer as well as basic functionality, and we're keen to do more trials.