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Some of the artists on 3am recordings: Atomphunk from Stockport Ben Dean from Manchester Alex Moran from Manchester Aidan Swarbrick from Manchester Rick Lees - LoopTheory

Al Bradley has been into house music for as long as he can remember but when he says house he means house!

"Not trippy, funky, happy or anything else just deep house" he says and because Al got frustrated at hearing the same bland sets being played in clubs he decided to do something about it.

June this year saw the birth of 3am Recordings - a label dedicated to finding new talent and taking house back to its roots.

"I don't want to take over the world, I just want to let people hear what real house music is all about. I think people are bored with hearing the same old stuff played by over paid DJs in clubs that aren't really interested in doing anything but making money."

Al says that he wants the label to be recognised as a quality product. "When people see our music in shops I want them to think of 3am in the same vein as 20/20 and Shaboom...me and my business partner Guy Williams are really determined to have that."

Audiotonic @ Sankeys Soap Bar Fri 05 Sept Audiotonic in the City The Music Box Sat 13 Sept Contact: 07974737710 for details

They're also committed to their club nights where solid deep house music and customer service are a priority.

"We don't tend to have big names on at Audiotonic - our nights -and you'll find me doing the door when I'm not playing, I think that's important to be seen around your club so that people feel they can come up and talk to you.In fact we have such a loyal audience that recently when we had to change something after we went to the effort of telephoning and emailing people direct they turned up to the rearranged event from all over the country!"

Audiotonic has a new venue from next Friday (3 September) when it takes over the Soap Bar at Sankeys. "We're really looking forward to this 'cos we've got the space for the whole night which is great for us and sees the next stage in our development as a respected club night."

Things are going well for Al and Guy and two EPs by their first signing Argentinians Cuidad Feliz have sold very well. They're set to release six more this year and two early in 2004.

But they're also looking for new talent and although they won't be signing anyone before next year if you fancy your chances as a serious house producer then you can email 大象传媒i Clubbing and we'll let Al and Guy know about you! Click here to get in touch