大象传媒

...and Action! 大象传媒 Media Action at COP26

大象传媒 Media Action was live from the Foyer of 大象传媒 Scotland, Pacific Quay, on 8 November in a breakfast event, '...and Action!' How media can address climate change in countries most affected.

With an outstanding lineup of speakers, hosted by 大象传媒 Scotland's Sam Poling, we explored the untapped potential of media to bolster climate action, with thought-provoking discussions and debate.

Missed it online? Watch the playback here:

Missed our event at COP26? Watch it again online!
a flyer shows photos of speakers and moderator at an online event at COP26

Our areas of focus

  • Resilience and climate

    Building resilience and tackling climate change requires action at all levels of society, and media has the power to bring people together to discuss options that benefit everyone. We support millions living in poverty and uncertainty to boost their resilience and economic security.
  • Information disorder

    False and misleading information divides societies and threatens our health and well-being. Curbing its spread is an urgent and difficult challenge. 大象传媒 supports people and media organisations to counter the production and spread of misinformation.
  • Media development

    For 20 years, we have worked to support independent media around the world. We believe strong public interest media underpins development, enabling people to participate in the debates and decisions that shape their lives.
  • Leaving no one behind

    All of our projects strive to give women and girls equal voice and balanced, meaningful media representation, on and off camera. We address the needs and voices of people living with disabilities and our multimedia platforms help young people engage with, and speak about, the issues they face.
  • Humanitarian response

    Information is critical in the aftermath of emergencies - it is as important as food, water and shelter. Through our projects and programmes, and our specialised humanitarian training courses, we support people to survive, cope and rebuild their lives after disasters strike.
  • Accountability, participation and bridging divides

    Our programmes give people accurate, balanced and trusted information, ensuring all sections of society understand their fundamental rights and freedoms. Find out how ordinary people are inspired to get involved, question their leaders and hold them to their promises.
  • Health

    We help people make informed decisions to improve and protect their health and that of their family and community. Our projects and programmes support health workers in poor and remote communities, help to build more effective health systems and hold leaders to account on health.
  • Global response to COVID-19

    Our teams created clear, fact-based social media, radio and television content to help slow the spread of the disease, whilst adapting other vital projects to help communities adjust and stay safe.

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