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The media’s role in citizen engagement: evidence from Burma

This research is a summary of findings from a ´óÏó´«Ã½ Media Action research report. It is the result of a mixed-methods study to understand current levels of citizen engagement in Burma, and the extent to which media might influence this.

Publication date: June 2014

Authors: Chris Larkin and Sophie Baskett

The research briefing and research report draw on qualitative and quantitative data collected in Burma in 2013. The research consisted of a household survey of 1,224 participants across 11 of Burma’s 14 states and regions, and focus group discussions and interviews with members of the public in four states and regions. Segmentation analysis was conducted to group participants according to type of citizen engagement. Regression analysis was conducted to understand the association between media and citizen engagement, while controlling for confounders.

The study found that:

  • Participants could be grouped into four categories of citizen engagement, on an increasing scale from disengaged to formally engaged, with governance processes. More than a third – 35% – of the survey participants were categorised as disengaged.
  • Having regular access to at least one public service oriented media source increased the likelihood of being formally engaged rather than disengaged – even when the effects of the key demographics such as age and sex were accounted for.

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