Our Ethiopia team has launched a new podcast series to help improve people鈥檚 digital media literacy - Le'Arada.
Arada (釆犪埆釈�) is an Amharic word with many meanings, including cool, active, swag and woke! The podcast is designed to appeal to the types of 'cool鈥� and active people who use the digital world.
The series is hosted by two young presenters, Newal Abubeker and Kirubel Shiferaw, and features young professionals and experts providing reliable and accurate information about the digital world, tips that audiences can use to stay safe while navigating, learning and working online, and sharing relatable personal experiences. Episodes are 30-45 minutes each and cover topics such as online misinformation and disinformation, responsible use of social and digital media, information security and privacy and digital safety and wellbeing. Laughter, insightful information, personal experience and quizzes are woven together and presented in a lively discussion.
Le'Arada is hosted on Acast and is available on , , , , , , , , Samsung, and (all links lead to third-party sites). It is also available on 大象传媒 Media Action Ethiopia鈥檚 , and pages. If you speak Amharic, subscribe and be a part of our Arada community!
Increasing Conflict Sensitivity and Inclusion in Media Coverage in Ethiopia is a project funded by the European Union. It includes a focus on digital media literacy, to ensure audiences are more resilient to rumours and false or deliberately misleading information.
Our projects in Ethiopia
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Negat: A new 'dawn' for young people in Ethiopia
Our radio and TV programme, Negat (Dawn), is challenging stereotypes and inspiring young people to seek out new opportunities. -
Protecting independent media for effective development
We are working with media support organisations and local partners to find out how best to support public interest media in Sierra Leone, Ethiopia and Bangladesh. -
How communication can address unsafe migration through and from Ethiopia
This programme focused on providing information and forums for discussion about unsafe and illegal migration so that people could make informed decisions. -
BabyWASH: Reducing childhood diarrhoea through radio
We encouraged healthier hygiene practices by mothers and fathers in Ethiopia to help protect children from often-deadly conditions such as diarrhoea through radio, community discussion and training with health workers. -
Using radio to address indoor air pollution in Ethiopia
Air We Breathe was a health-focused project in the Oromia region of Ethiopia addressing indoor air pollution through radio and public service announcements. -
Building resilience to extreme weather through radio
Radio programmes and mobile phone services have helped improve farmers鈥� access to accurate weather information in Ethiopia.