In many of the project鈥檚 target locations - such as the informal settlements of Nairobi 鈥� a lack of soap and hand-washing facilities, cultural factors, such as people using ash or soil for hand-washing and a reluctance to talk openly about sanitation issues, can prevent people from protecting their health.
This is where local media can help. 大象传媒 Media Action is working with trusted local FM radio stations to produce public service announcements (PSAs), short radio spots to promote hand-washing with soap before eating or boiling drinking water to avoid illness. We also train mentors to work with these radio stations to develop sustainable, compelling and memorable radio programmes that engage listeners in good hygiene practice.
大象传媒 Media Action contributes to the Kenya WASH project as a member of the .
大象传媒 Media Action has also established a Technical Advisory Group to provide support and guidance to the project. The group includes representatives from partner organisations and local radio station partners. The group meets regularly to provide a forum for members to learn from each other and exchange information on the best methods of communicating about hygiene promotion.
Project information
| Project name | WASH in Kenya |
| Funder | Oxfam (via ) |
| Dates | 2014-2017 |
| Theme | Health |
| Outputs | Radio |
| Broadcast partners | Maata FM, Sifa FM, Star FM, Wajir FM, Koch FM and Mtaani FM |
| Partners | Oxfam, Practical Action, Concern, Sanergy and WSUP |