Training will help build the capacity of the staff and will increase the quality of the programmes.
In the past decade the media in Afghanistan has grown dramatically despite the country鈥檚 ongoing conflict and economic crisis. With the right support, media has the potential to play an even greater role in national life by helping people hold those in power to account and encouraging open discussion about life in Afghanistan today.
大象传媒 Media Action worked with five radio stations in provinces across the country, training and mentoring station staff to help improve their editorial and financial skills. Training was designed to help them improve the quality of their discussion programmes and become more financially stable, for example by enhancing their ability to attract increased advertising revenue.
The programmes helped people from marginalised sections in society, particularly women, to take part in public discussion and question those in positions of power. We ensured that female staff members from each of the participating stations benefitted from our training and mentoring.
Radio Rabia Balkhi in the north of the country is staffed entirely by women. 鈥淲e need to produce new programmes and improve our current programmes鈥� said Mobina Khairandesh, station manager. 鈥淭his [大象传媒 Media Action training] will help build the capacity of the staff and will increase the quality of the programmes.鈥�
Our training helped Radio Bamyan in the central highlands of Afghanistan to hold a community discussion on the future of the province鈥檚 ski industry. The broadcast 鈥� in which audience members put questions to a panel drawn from sport, politics and civil society 鈥� aimed to make government plans for the industry more transparent.
To improve communication, collaboration and editorial independence, we set up a 鈥楳edia Sustainability Working Group鈥�, which included the managers of the five radio stations along with representatives from national media organisations. Through meetings, training and information sharing, it鈥檚 hoped the initiative will help future-proof Afghan media as the country continues to develop.
Project information
| Project name | Future-proofing the Afghan Media: sustainable media independence for greater accountability |
| Funder | EU - (EIDHR) |
| Dates | 2015鈥�2016&苍产蝉辫; |
| Themes | Governance |
| Outputs | Capacity strengthening |
| Broadcast partners | Radio Muzdha, Herat Province, Radio Nargis, Nangarhar Province, Radio Suli Paigham, Khost Province, Radio Bamyan, Bamyan Province, Radio Rabia Balkhi, Balkh Province. |