大象传媒

Since the revolution in January 2011, the media sector in Tunisia has enjoyed new post-Arab Spring freedoms. But it remains in a state of flux.

大象传媒 Media Action is working with national broadcaster T茅l茅vision Tunisienne (TTV) on an ambitious programme of projects to help it transition to a public service broadcaster and to embed the values and standards that this requires.

In addition to production training for TTV鈥檚 coverage of the , and innovative programmes such as the debate show , 大象传媒 Media Action has also supported audience development, training TTV鈥檚 back-office management operations, and advising on improvements to Tunisia鈥檚 media newly independent regulation framework.

This work as a whole aims to enable public service broadcasting in Tunisia to flourish.

Audience participation

TV remains the most important medium in Tunisia (98% of Tunisians access TV once a week and 86% once a day). 大象传媒 Media Action seeks to help TTV serve under-represented audiences in Tunisian media such as young people and rural regions.

In addition to the development of the popular debate show  which brought in authentic voices from all parts of Tunisian society, 大象传媒 Media Action also helped TTV produce the pioneering , an online TV show providing a voice for youth, online and regional audiences. Audiences particularly appreciated the programme鈥檚 use of social media. 鈥淭his is a good thing that they show us these comments [from Facebook]鈥� it adds credibility鈥� said a young man from Kairouan. 鈥淚 like the idea of Facebook because [people] can talk freely,鈥� added another young man from Sousse.

Targeted training

In addition to developing production skills, the project also focuses on TTV鈥檚 management and operations. Training includes HR support, such as drawing up full, clear job descriptions which help station staff know their rights, duties and responsibilities. Finance teams have been given training to ensure that programme makers know more about their financial responsibility during production and increase the transparency of the organisation. Other training has included branding, strategy, editorial standards and the development of sustainable in-house training resources.

Media regulation

One of Tunisia鈥� post-revolution achievements was to create a basis for an independent media regulatory framework. 大象传媒 Media Action has supported this development through leading consultations and developing guidelines aimed at improving the neutrality and professionalism of media regulatory bodies in Tunisia.

Project information