大象传媒

大象传媒 opens up digital archive and launches schools storytelling project to mark centenary year

The 大象传媒 has today made two significant education announcements as part of its centenary celebrations in 2022.

Published: 12:00 pm, September 22, 2021
Updated: 12:00 pm, September 22, 2021
In 2022 - our centenary year - we will harness the unique power of the 大象传媒 to provide educational support to inspire millions of children and students across the UK."
鈥 Tim Davie

Next year, the entire digitised 大象传媒 broadcast archive is being made available to students in formal education in the UK.

It includes millions of TV and Radio programmes, including interviews and features with almost every major cultural, artistic, political and sporting figure of the last 100 years, as well as iconic dramas and landmark comedy programmes.

All students and educators will be able to access the rich digital archive including programmes from Planet Earth and Tomorrow鈥檚 World, to Radio Four鈥檚 The History of the World in 100 Objects and the latest dramas to aid their studies and fuel their passions - whether that鈥檚 natural history, history, the arts, or sciences.

In addition, 大象传媒 stars and staff are to visit 250,000 students in schools across the UK during 2022 to inspire the next generation of storytellers, in a project called Share Your Story.

Both projects meet the second public purpose in the 大象传媒鈥檚 Royal Charter, by supporting learning for children and teenagers across the United Kingdom.

大象传媒 Director-General Tim Davie says: 鈥淭he 大象传媒 has played a vital role in education throughout the last century - from Children鈥檚 Hour broadcasts in 1922, introducing the microcomputer to schools in the eighties, to supporting an entire nation of home learners during the coronavirus pandemic.

鈥淚n 2022 - our centenary year - we will harness the unique power of the 大象传媒 to provide educational support to inspire millions of children and students across the UK.

鈥淗undreds of thousands of school children will be visited by 大象传媒 stars and staff, and all educators and students will gain access to cultural treasures in our digitised archive to aid their studies.鈥   

大象传媒 Digital Archive

From January universities and schools across the UK will have access to millions of television and radio programmes under the ERA licensing scheme.

Just a small sample of what will be available includes: the entire Sir David Attenborough archive, including Life On Earth, Planet Earth and Blue Planet; hundreds of episodes of the landmark science series Horizon; dramas including the Play For Today collection from the 1970s and 80s, and the entire 大象传媒 Shakespeare collection which was opened up to students earlier this year. For students studying history and world events there is Panorama - investigative journalism from 1950s to the present day and thousands of radio documentaries. For those studying comedy there is everything from Monty Python to People Just Do Nothing. 

Any institution with an ERA licence (the vast majority of schools and universities in the UK) will be able to request through their established education service providers any programme they want. The 大象传媒 will then make it available to the provider through a new Archive search system.

This content can be used in many different ways, including multimedia essays, screenings, and for primary research and citation in universities.  University students will also be able to access the content on personal devices, on and off campus in the UK.

The partners enabling access are Learning on Screen鈥檚 Box of Broadcasts, Planet E-Stream, Clickview and ERA through their new free clip streaming service for schools. 

Share Your Story

Big names from TV, Radio, Sport and News and a range of 大象传媒 staff will speak to secondary school pupils throughout next year as part of the initiative announced today.

Some of the famous faces set to take part include: Ade Adepitan, Amar Latif, Alex Scott, Amol Rajan, Ashley John-Baptiste, Celeste, Danny Walters, Edith Bowman, Gareth Thomas, George The Poet, Graham Norton, Greg James, JJ Chalmers, Laura Kuenssberg, Nancy Kacungira, Nick Grimshaw, Patrick Kielty, Ruth Madeley, Scarlett Moffatt and Stacey Dooley.

They will host interactive storytelling sessions in school assemblies - sharing their life stories and experiences. The sessions will be designed to develop students鈥 storytelling, writing and presenting skills and boost confidence.

R1 Breakfast Show host Greg James says: 鈥淭elling stories is what humans are best at. Whether it鈥檚 brilliant novels, hilarious comedies or just a good old gossip, stories make the world go round. I鈥檓 looking forward to sharing my own story with young people and helping them develop the skills and confidence to tell their own, because storytelling is one of the most enjoyable things you can do with your brain.鈥

Children and young people will work with their teachers to create written, spoken or video content which tells their own story - something personal to them, from their own lives and communities. Teachers will receive training to deliver these workshops from 大象传媒 partners the National Literacy Trust, Voice 21 and education charity Into Film supported by the BFI using National Lottery funding. Students will share their stories during the visits, as well as hear inspirational stories from their guests and have the chance to ask questions.

The children will find out how to carry on their storytelling journey with the 大象传媒 via Bitesize and Young Reporter, and they will learn about 大象传媒 apprenticeships.

Over 100 of the students鈥 stories will be featured by the 大象传媒 on TV, Radio and Online in 2022.

In addition, all schools in the UK will have access to Share Your Story resources on 大象传媒 Teach, including an interactive Live Lesson so they can put on their own 大象传媒 100 Share your Story events.

Jonathan Douglas CBE, Hon FRSL, Chief Executive of the National Literacy Trust, says: 鈥淕ood storytelling skills can help people progress at every stage of their life - at school, applying to further education, as young adults getting into the job market, and if they become a parent they can help support their own children鈥檚 learning. We are delighted to partner with the 大象传媒 on this initiative to help build a nation of storytellers.鈥

Share Your Story is closely linked to the 大象传媒鈥檚 continuing storytelling brand 大象传媒 Young Reporter.

大象传媒 Press Office

大象传媒 100

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