大象传媒

The partnership is inviting independent production companies based in the West Midlands to submit documentary ideas that reflect the life experiences of 13-24-year olds, and will be commissioning two production companies to make a film each.

The scheme will be an opportunity to celebrate the inclusive spirit of the 2022 Commonwealth Games, focussing on people and stories within the West Midlands in the lead up to the Birmingham Games, with a broad theme of “Making Your Way” in life. Areas of interest include, but are not limited to, relationships, family, friendship, money and business, jobs, study, sport, and overcoming hurdles. 

Create Central launched its initial programme of activities in July 2020 to help drive forward the growth of the creative content sector and brings together the region’s most successful TV, film, games and wider creative content business leaders who offer their time to develop innovative approaches for the region’s creative content sector.

The partnership with Create Central is 大象传媒 Three’s latest commitment to working more closely with teams across the UK to enhance the quality and volume of production supply, develop an inclusive talent pipeline and reflect a diverse range of voices and experiences from all parts of the country. 

In March, the 大象传媒 announced a new commitment to the Midlands as part of its efforts to better reflect the UK. The plans will see at least one new primetime drama series and one new primetime entertainment series in the region, joining Great British Menu in the Midlands, and The Asian Network will be consolidated in Birmingham and Newsbeat will move to the city – providing news content for Radio 1, Radio 1Xtra and Asian Network. The 大象传媒 will also pilot an Apprentice Training Agency in the Midlands.  

Fiona Campbell, Controller, 大象传媒 Three, says: “This latest partnership reinforces 大象传媒 Three’s commitment to developing better working relationships across the UK to deliver programming that is more representative of the whole of the UK. These incentives are a brilliant breeding ground for creativity and new talent which is positive for the industry and positive for the audience. We’re looking forward to working with 大象传媒 England again and excited by what we can achieve with this new partnership with Create Central.”

Aisling O’Connor, Head of TV Commissioning, 大象传媒 England, says: “大象传媒 England TV Commissioning is based in Birmingham and the West Midlands is a key areas of focus for us. We want to grow our existing commissions in the West Midlands and help nurture local talent and companies. We already have a close working relationship with 大象传媒 Three and I’m delighted to extend that with this new creative partnership. I also look forward to working with Create Central and finding diverse and rich stories from this vibrant and exciting region of England.’

Ed Shedd, Create Central Chair, says: “A great result for West Midlands indie TV and talent! Since its launch Create Central has been working closely with our regional partners on activities aimed at turbo-charging the growth of the region’s creative content sector. This creative partnership with 大象传媒 Three and 大象传媒 England to nurture and encourage new, diverse talent is just the start of what I hope will be a model we can repeat to generate new amazing content from the West Midlands."

Expressions of interest will be accepted from the 10th of June 2021 till the 22nd of July 2021. A briefing will be held towards the end of June, where 大象传媒 and Create Central representatives will talk about the partnership and the creative brief in more detail. 

The 大象传媒 Three and 大象传媒 England team will then shortlist up to six Indies to share further details of their ideas via 大象传媒 Pitch, prior to entering into a period of paid development and project scoping. Successful submissions will be notified, and invited to pitch in front of a team of 大象传媒 England and 大象传媒 Three commissioners in September 2021.

After the pitching session, 大象传媒 England and 大象传媒 Three teams will select two indies to each produce a documentary film, to be TX’d on both Network Television and iPlayer in the lead up the Commonwealth Games in 2022. 

The full commissioning brief, details on the partnership, how to apply, guidance on pitching, selection criteria and the timeline are available via the 大象传媒 Commissioning website here. 

NB: dates may be subject to change.

BW