大象传媒 Studios will once again produce the 大象传媒鈥檚 coverage of the biggest and most watched song competition in the world following the 67th Eurovision Song Contest which was hosted by the 大象传媒 in Liverpool, on behalf of Ukraine and produced by 大象传媒 Studios.
Following Loreen鈥檚 victory in Liverpool earlier this year with the song Tattoo, the 68th edition of the Contest will be taking place in Sweden, culminating in the Grand Final which will be broadcast live from Malm枚 Arena on Saturday 11 May 2024. This will be the seventh time Sweden hosts the Contest.
Last year, the largest audience on record watched the Eurovision Song Contest on 大象传媒 One and 大象传媒 iPlayer in the UK:
- Overall coverage of Eurovision across TV, Radio and Online increased in 2023 to a pan-大象传媒 reach of 55% and 29.8M audiences (3 Min+ Reach).
- The Eurovision 2023 Grand Final averaged 10.7M, the biggest 28-day audience seen on current records (since 2002). The Grand Final evidently captivated audiences, whose desire to be a part of this momentous night drew a significant increase in viewing (BARB 28-Day 4-Screen).
- The Grand Final saw 2.0M young 16-34 audiences tuning in, making it one of the top programmes for young audiences on the 大象传媒 so far this year, and the highest young audience seen for Eurovision since 2011 (BARB 28-Day 4-Screen).
- There were also audience highs for the Semi-Finals which aired on 大象传媒 One for the first time, seeing the highest audiences seen on current records (2002) for both Semi Final 1 (2.6M) and Semi Final 2 (2.5M) (BARB 28-Day 4-Screen).
Further to this exceptional performance in 2023, all three live programmes - both Semi Finals and the Grand Final - will once again all be broadcast live on 大象传媒 One and 大象传媒 iPlayer in 2024.
In addition, the 大象传媒 also confirms that the search for the 2024 act and song for the United Kingdom has taken place over the summer, led by Lee Smithurst, Executive Producer 大象传媒 Studios alongside Will Wilkin, Commissioning Executive 大象传媒 Music.
Further information regarding the United Kingdom鈥檚 participation at the next Eurovision Song Contest - including the entry for 2024 - will be announced in due course.
CM2